Lusha vs. ZoomInfo Sales

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lusha
Score 8.1 out of 10
N/A
Lusha is a sales intelligence platform designed to help businesses get their next customers. The platform provides access to a compliant global database of companies and decision-makers, powered by insights from over 1.5 million users.
$0
50 emails and 5 phones for 1 user
ZoomInfo Sales
Score 7.9 out of 10
N/A
ZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
Pricing
LushaZoomInfo Sales
Editions & Modules
Free
$0
50 emails and 5 phones for 1 user
Pro
$49
per month per user
Premium
$79
per month per user
Scale
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
LushaZoomInfo Sales
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details25% discount for annual pricing.
More Pricing Information
Community Pulse
LushaZoomInfo Sales
Considered Both Products
Lusha
Chose Lusha
Lusha had the best data for international markets, which was a major challenge for us. The others were not able to provide us with data that was nearly as accurate overseas. Zoominfo performed the best domestically but also at a much higher price point, While Seamless and …
Chose Lusha
Lusha is leading in all avenues beside the data provided, in our experience, the data is not the most accurate. This needs to be corrected with being able to provide payment options to small and start up business operations.
Chose Lusha
ZoomInfo appears to have a slightly larger dataset, offering more contacts and deeper intel on companies. It's great for enterprise-level prospecting with complex needs. However, the price tag was significantly larger, and the interface felt clunky compared to Lusha. Lusha is …
Chose Lusha
Lusha it is very similar product in terms of provides mainly correct data in terms of phone numbers being mobiles of directors and co founders as well as email address to contact. Cognism does the exact same as a product, with Lusha giving more accurate sometimes over Cognism …
Chose Lusha
I can always count on Lusha to provide the most up to date contact information. Other platforms will have more data at times but it will be data on folks that no longer work there. The contacts I add into my call cadences sourced from Lusha are more likely to be active …
Chose Lusha
Lusha was simply easier to use, with better contact data as per the anecdotal evidence from my sales reps. It also had a simple interface that did not require much implementation, and a pop-up on where we source our leads, which is linkedin. This led to hassle-free usage and …
Chose Lusha
Lusha is the best for getting mobile numbers, which is the main reason for getting a tool like this in the first place.

I referred Lusha to a sales manager in another company who has a good experience as well.
Chose Lusha
get better data than cognism from what i found and slightl more accurate data and easier to use platform
Chose Lusha
Lusha is a lot quicker and more accurate than cognism is when returning results regarding prospects and targets. It also costs significantly less than cognism. Cognism does, however, integrate with HubSpot which makes it easier during prospecting sessions to get information …
Chose Lusha
Lusha as a platform could have more features, but the quality of what it has is good enough
Chose Lusha
Lusha is much more visually appealing and I love the pop up. Very good for finding "hidden gems" in the form of phone numbers of difficult to reach contacts
Chose Lusha
We previously used infotelligent, which was similar, but seemingly more expensive for nearly the same result. There was a learning curve with migrating over to Lusha, but overall we seem to be doing well as a team.
Chose Lusha
We selected Lusha, but we also used Apollo. Reasons aforementioned in this review.
Chose Lusha
Zoominfo is better, we switched as it was told to us that we'd have more good numbers. Lusha does have a few more good numbers, I believe, but many, many more bad numbers for people in the U.S.
Chose Lusha
Lusha has better data that is more robust that Zoominfo/fills in gaps
Chose Lusha
Using Lusha parallely with Apollo and Mr.E. All of them are good at different features and stand out for their uniqueness. Lusha stands as the best in data accuracy for work emails.

The ease of use is another plus point for Lusha over the other tools in my opinion.
Chose Lusha
These products are very similar. Zoominfo feels more premium as a service but the size of available contacts and the accuracy of the data doesn't appear to be different between the two platforms. We selected Lusha primarily because of price and because Lusha allowed for a …
Chose Lusha
We use ZoomInfo for NA contacts but we found they weren't great for EMEA. Cognism seemed like an OK solution but Lusha looked to provide higher quality contact info.
Chose Lusha
Its cost, chrome extension, ease of use setup and its unique features were all key reasons we chose Lusha over its competitors. Additionally, we loved its accurate data and setup of licenses. I was very happy with Lusha last year and with its new features, I continue to be …
Chose Lusha
Transparent pricing, easy do adopt, same data quality. For phone numbers, Lusha has had much better accuracy, but a little less on volume of emails contacts.
ZoomInfo Sales
Chose ZoomInfo Sales
ZoomInfo Sales is solid for enterprise-level data depth, but Apollo edges it out in usability, value, and efficiency for everyday prospecting. ZoomInfo Sales has broader coverage, but Apollo’s data tends to be more accurate and up-to-date for the contacts we actually care about.
Chose ZoomInfo Sales
very well, they are better at international tho
Chose ZoomInfo Sales
ZoomInfo Sales regularly had the best data and lead lists created.
Chose ZoomInfo Sales
In my opinion, ZoomInfo Sales wins hands down. LinkedIn might be good for growing my own business or to network, but nothing like ZoomInfo Sales in my role.
Chose ZoomInfo Sales
Snov.io is great for email retrieval on company domains. They work great alongside each other as tools maximizing success.
Chose ZoomInfo Sales
Our niche business model means that ZI Sales OS and Engage are the only marketing tools we need for success.
Chose ZoomInfo Sales
I prefer ZoomInfo Sales over sales navigator and UpLead as I think its more user friendly, clean and more precise and provides more sales driven data.
Chose ZoomInfo Sales
Does not have as good of information, most of the time their phone numbers and emails are outdated in comparison to ZoomInfo
Chose ZoomInfo Sales
ZoomInfo provides better quality leads versus previously tested platforms. Both platforms rely mostly on LinkedIn data, which is, more often than not, outdated and inaccurate. ZoomInfo uses better methods to provide quality leads versus these two platforms. The ease of …
Chose ZoomInfo Sales
Both are ok, but I in my experience, ZoomInfo has a better usability, is faster and has more accurate data, however, it's more expensive
Chose ZoomInfo Sales
LinkedIn Sales Navigator is nice for seeing who is included in an organization, however it does not always show the entire org list. And it rarely shows the contact info, unless that person is already connected with you. So, LinkedIn Sales Navigator in my opinion, is a basic …
Chose ZoomInfo Sales
I think ZoomInfo's Data Privacy is what satisfied me. The information is much clearer and more details to extract which is very important during prospecting. I also like that ZoomInfo has more information when it comes to email address of the decision makers.
Chose ZoomInfo Sales
ZoomInfo Sales has more data, which in the long run is better. Other competitors rely heavily on LinkedIn but there are a lot of people whom don't use LinkedIn or they simply don't have a LinkedIn account. Making ZoomInfo Sales better in comparison as you may find people that …
Chose ZoomInfo Sales
ZoomInfo is far above and beyond any other platform or tool out there, in terms of bringing through sales success. If you do the work and use the tools effectively, it will bring large success. I have used so many tools that are specific to sales, and there is nothing that …
Chose ZoomInfo Sales
I haven't used another product like ZoomInfo. The past to SAAS sales positions I've held use ZoomInfo
Chose ZoomInfo Sales
Gong is used for a different solution; however, ZoomInfo Sales is allowing me to work easier and faster in my day-to-day tasks with the most important thing in mind - accuracy of information. Accuracy of information can make or break your day whether you're booking meetings for …
Chose ZoomInfo Sales
In both data quality and tool functionality, ZoomInfo Sales is far superior to other products we've used. In addition, the account support team is head and shoulders above any other I have worked with previously. They do more than just respond to our questions. They proactively …
Chose ZoomInfo Sales
To be fare, 6sense is fantastic for Europe, but not for the US and ZoomInfo Sales is fantastic for the US, but not for Europe. There's a lot more company insight on 6sense that ZoomInfo Sales, and I remember when I first started using both, I did find 6sense more intuitive
Chose ZoomInfo Sales
ZoomInfo Sales is great, but for some regions like India, Europe and the Middle East the numbers of personas are more easily available on Lusha.
Chose ZoomInfo Sales
ZoomInfo Sales provided the best data fidelity and quality for our team and region. In terms of pricing, it was not the cheapest by far, however the value vs price of what we got from ZoomInfo Sales was by far the best given that the other providers were unable to actually …
Chose ZoomInfo Sales
The tools are leveraged for different purposes. SalesLoft provides tracking information and the ability to create templates and run targeted cadences. Gong is an AI recorder/analysis tool, and 6sense provides more details about specific people/companies showing interest and …
Features
LushaZoomInfo Sales
Prospecting
Comparison of Prospecting features of Product A and Product B
Lusha
8.8
Ratings
13% above category average
ZoomInfo Sales
7.6
Ratings
2% below category average
Advanced search8.60 Ratings8.30 Ratings
Identification of new leads8.70 Ratings7.40 Ratings
List quality9.20 Ratings6.60 Ratings
List upload/download8.40 Ratings7.60 Ratings
Ideal customer targeting9.00 Ratings7.40 Ratings
Load time/data access9.20 Ratings8.00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Lusha
8.1
Ratings
4% above category average
ZoomInfo Sales
7.5
Ratings
3% below category average
Contact information8.20 Ratings7.30 Ratings
Company information8.40 Ratings8.40 Ratings
Industry information7.70 Ratings6.80 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Lusha
8.3
Ratings
11% above category average
ZoomInfo Sales
7.5
Ratings
1% above category average
Lead qualification process8.00 Ratings8.00 Ratings
Smart lists and recommendations8.40 Ratings7.40 Ratings
Salesforce integration9.30 Ratings8.30 Ratings
Company/business profiles8.30 Ratings7.40 Ratings
Alerts and reminders7.90 Ratings7.10 Ratings
Data hygiene9.00 Ratings6.40 Ratings
Automatic data refresh7.80 Ratings6.50 Ratings
Tags8.00 Ratings8.10 Ratings
Filters and segmentation8.10 Ratings8.10 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Lusha
7.9
Ratings
6% above category average
ZoomInfo Sales
6.3
Ratings
17% below category average
Sales email templates8.00 Ratings6.70 Ratings
Append emails to records7.80 Ratings5.90 Ratings
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LushaZoomInfo Sales
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Score 9.1 out of 10
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User Ratings
LushaZoomInfo Sales
Likelihood to Recommend
8.8
(0 ratings)
7.9
(0 ratings)
Likelihood to Renew
8.0
(0 ratings)
9.9
(0 ratings)
Usability
8.2
(0 ratings)
8.0
(0 ratings)
Availability
9.0
(0 ratings)
-
(0 ratings)
Performance
8.0
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(0 ratings)
10.0
(0 ratings)
In-Person Training
8.0
(0 ratings)
-
(0 ratings)
Online Training
9.0
(0 ratings)
-
(0 ratings)
Implementation Rating
8.9
(0 ratings)
10.0
(0 ratings)
Configurability
7.0
(0 ratings)
-
(0 ratings)
Ease of integration
8.0
(0 ratings)
8.7
(0 ratings)
Product Scalability
8.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
LushaZoomInfo Sales
Likelihood to Recommend
I leverage Lusha daily to powerfully qualify and enrich my leads in multiple ways: from supercharging data extracted from CSV files to seamlessly populating phone numbers and email addresses directly from LinkedIn.However, the HubSpot CRM integration truly needs simplification. While I frequently use the standard sequences, I strongly believe they could be dramatically improved by combining email, InMail, and even audio messages. And finally, the conversations module, currently in beta, shows immense promise!
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If you are trying to escalate quickly and talk to many people use ZoomInfo Sales. It's great for prospecting and creating call lists according to different personas and parameters that you may have like employee count, phone numbers, emails, data accuracy, etc. In my opinion, organizations of all sizes could benefit from ZoomInfo Sales if used correctly.
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Pros
  • Identify prospect from Linkedin/Sales Navigator pages
  • Show email ID and phone numbers of the prospect
  • Reflect the correct/complete name of the prospect
  • Suggest contacts from similar profiles
  • Copy/edit option available for better user friendliness
  • It shows relevant information of the prospect's company as well
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  • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
  • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
  • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
  • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
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Cons
  • It would be nice to have a general idea of how many contacts it has information for on a particular account at the very start before scrolling through the different pages.
  • It would be great to also have the titles of individuals on the list, so it's quicker to sift who to keep in or exclude prior to revealing details.
  • No product is perfect! Some of the information generated can be inaccurate or generic, e.g., a phone number for a persona may not be direct for that individual but could be a general customer service number for the company and could be the same number listed for multiple prospects.
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  • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
  • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
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Likelihood to Renew
We purchased Lusha without exploring other options. As we grow, we might want to consider other solutions/services
Read full review
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
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Usability
Simple, clean efficient. No lags and gets us the exact data that we need. No unnecessary terminologies, and it works like a charm every time. From prospecting to lead generation, and intent searching, Lusha is our go to tool and it has stayed ever since we started using it. i would highly recommend.
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ZoomInfo is easy to use, the tutorials and videos and help are well done for learning. The team relies on it heavily to obtain contact info, identify decision makers, research company information and locate leads in their areas. I appreciate being able to obtain missing contact information from trade show lists.
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Support Rating
its a simple as 2 click install the extension and sign in, voila its working everytime we open linkedin page
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I would give it a higher rating but they keep changing our account managers.
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In-Person Training
Issues solving
Read full review
No answers on this topic
Online Training
Fast responding
Read full review
No answers on this topic
Implementation Rating
Platform setup is very easy and friendly. Lusha is not complicated as other competitors like Zoom and Discover org etc.; easy to use and discover candidates for our roles. All of our recruiters find this platform very user-friendly, and they are very happy using this service. Admin support from Lusha is always available, and they are ready to help and educate our team.
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There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes
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Alternatives Considered
I used a lot of tools, but Lusha is the most accurate and precise data. Other may have a better user experience inside the platform, but it doesn't really matter if the data generated doesn't convert into sales. Lusha also provides phone numbers, which is fantastic, and most of the tools delivers only emails adresses.
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Demandbase has outdated info. No good way to export contacts. There is no sidebar; you have to use the tool on its own to find people, and the information is unreliable. It's not user-friendly. Zoom has all of that and more.
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Return on Investment
  • More time Selling, Less Time Searching: B2B selling today is all about how fast you can reach your prospects. Searching for contact information was daunting and painful a few years back. With 1-click imports, integrations and hunts: tools like Lusha are a massive benefit in terms of saving time in the ever laborious task of List Building.
  • Better Phone Numbers: Especially in regions like EU and APAC, where mobile numbers are not available with tools like ZoomInfo and Apollo, Lusha comes as a saviour.
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  • Zoominfo Sales has reduced our company research effort by at least 80%. We now have all the information in one place.
  • TAM (total addressable market) data accuracy is significant.
  • AOP planning is flawless, i.e., allocating budget, sales resources, etc., by territory.
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ScreenShots

Lusha Screenshots

Screenshot of Discover leads with AlScreenshot of Never-ending pipelineScreenshot of Timely alerts for sales opportunities