What is AB Tasty?
AB Tasty is a provider of experimentation and personalization, helping businesses drive more conversions and revenue on all their digital assets. Their optimization platform enables marketing and product teams to turn website visitors into customers, subscribers or leads, with the goal of driving outstanding user experiences.
Testing and personalization
Users can display different variations of a web design and discover how they compare to the original design. AB Tasty supports multiple types of testing methods, including:
- A/B and split testing (classic testing)
- Multivariate testing (combination testing)
- Multipage (funnel testing)
- Personalization
Personalization Widget Library
This dynamic widget library allows users to add features such as pop-ins, surveys, chat functions, and countdown banners.
The vendor states their customer list includes Ashley Furniture, Kiehl's, Sephora, USA Today, Saint Laurent Paris, as well as more than 900 global enterprises. AB Tasty has 10 offices in 6 countries with local language support and 40% of its workforce is dedicated to R&D.
Categories & Use Cases
Videos
Screenshots
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Screenshot of the reporting interface.
Technical Details
| Deployment Types | SaaS |
|---|---|
| Mobile Application | Apple iOS, Android |
| Supported Countries | United States, Canada, United Kingdom, Ireland, Nordics, France, Germany, Spain, Australia, China |
| Supported Languages | English, French, Spanish, German, Dutch, Polish |
FAQs
What is AB Tasty?
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.
What are AB Tasty's top competitors?
Oracle Maxymiser, now part of Oracle CX Marketing, Optimizely Web Experimentation, and VWO are common alternatives for AB Tasty.
What is AB Tasty's best feature?
Reviewers rate Visual / WYSIWYG editor highest, with a score of 10.
Who uses AB Tasty?
The most common users of AB Tasty are from B2B.