AdEspresso by Hootsuite Reviews & Insights

AdEspresso by Hootsuite was a great product when we were using it. They have a great A/B test and manage features for ad sets. After Hootsuite bought the product, we couldn't see any updates for a long time. At the same time, Facebook Business Manager was getting better and better at testing and budgeting. We switched to Facebook Business Manager, which is free and nearly covers all the features we want.

I can easy say that tool is nice and allows you to do a lot, but it is outdated, in my opinion.

The companies with fewer staff to manage ads and that need an all-in-one solution for ad management. It's not for niche companies. If you have a more general purpose company and product, AdEspresso by Hootsuite allows you to easy scale for ads and testing.

We used AdEspresso [by Hootsuite] for our internal and client social media advertising. It is a great tool because it allows you easy create and schedule Facebook and LinkedIn ads, using previously saved audiences. It's very user friendly and allows you to plan out your budget and execute your objectives, offering advice along the way so you can get the most out of your budget.

[AdEspresso is] great if you have a smaller budget or are just getting started with Facebook advertising. You can easily create ads and publish them in minutes after everything is set up for your account. I would recommended trying it if you don't have a lot of experience, but not to manage a large account with multiple clients (10+)