Adobe Experience Manager

Score8.3 out of 10

295 Reviews and Ratings

Community insights

TrustRadius Insights for Adobe Experience Manager are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Scalability and Integration: Users have praised the platform for its scalability and seamless integration with Adobe Analytics and other Adobe products. Many users found it beneficial to set up components easily and apply changes globally across different property websites.

Ease of Publishing and Scheduling: Customers appreciate the feature that allows them to schedule and publish their work, saving time and enabling accurate peer reviews before implementation. This scheduling capability has been particularly useful for making changes during off-peak hours.

User-Friendly Interface: Reviewers value the straightforward user interface, ease of use, and seamless integration with other Adobe products. The platform's ability to work cohesively with various Adobe services has been highlighted as a significant advantage by many users.

Reviews

172 Reviews

Videos

Adobe Experience Manager Review

Rating: 10 out of 10

Incentivized

March 28, 2025

Use Cases and Deployment Scope

We use it to build our main websites for lead generation, and that's deployed globally in I think 26 countries. We use it for our main website and the problem it addresses is consumer education and lead generation.

Pros

One of the things that it does very well is it templates the creation of websites so that we can actually deploy and incorporate regional teams to manage their own country sites. Because our industry is highly regulated, they have to know the product and be able to manage their sites to comply with legal and regulatory requirements for their specific country. So it allows us to build a branded website, deploy it globally, and then train local people who are not necessarily web developers or web users in managing the site.

Cons

I've been so impressed with the product for so many years. It's kind of hard to pinpoint a specific thing. I would say in general I'd like to see licensing for the product be more scalable. So one of the challenges that we have at our company is that we're a very small brand that's part of a larger organization. So the larger organization typically buys the licensing and so we have to go through them. And if we can't justify purchasing a license for something that would be specific to our niche because we're mainly B2C and the rest of the organization is B2B, it kind of hinders us from being able to grow because we just don't have the budget to buy the license ourselves. So we have to make a business case to our parent organization and if they don't have use for it, we don't get it. So it would be nice if we could have different tiers of licenses so that smaller organizations could maybe use partial product or based on the size of that organization or that sort of thing.

Likelihood to Recommend

I'll answer the second one because I mean, the first one I don't have an issue with. The second scenario is we oftentimes have the need to spin off very small campaign style sites or sites that generate leads but are unbranded and that sort of thing. So that's hard to do in AEM because you have to then create another organization within AEM to do that. And we're talking about sites that are maybe five to 10 pages in size. So we've been investigating Edge, but then that's a different workflow, so we'd have to train people on that. So it would be nice if there was something within the AEM structure that could allow you to do something very similar to Edge, where you make some small micro sites that are not necessarily branded, that you could still host within the platform and not have to retrain everybody on a completely different platform.

Richard Beaulieu

Senior Web Program Manager in Marketing at Advanced Bionics (501-1000 employees)

Vetted Review

20 years of experience

Adobe Experience Manager review

Rating: 10 out of 10

Incentivized

March 27, 2025

Use Cases and Deployment Scope

We use Adobe Experience Manager for hosting 800+ brand and corporate websites. It has helped us maintain the traffic at scale and also author changes efficiently. Adobe Experience Manager has helped us consolidate the traffic in a single platform.

Pros

Content authoring
Traffic management
Security

Cons

Faster deployment

Likelihood to Recommend

I think it is the best CMS out there

Yash Pithadia

IT Sr Specialist in Engineering at Abbott (10,001+ employees)

Vetted Review

11 years of experience

Verified on LinkedIn

Good product to use

Rating: 10 out of 10

Incentivized

March 27, 2025

Use Cases and Deployment Scope

Managed content and assets centrally and leverage them for omni channel, experience. Later? These content and assets can be leveraged on websites, blogs, social mobile apps and partner ecosystem.

Pros

Liberty to manage content in one place and publish omni channel
Manage global content in different languages and localised for different regions
Head full and headless content exposure gives you the freedom to use this content in different possible ways

Cons

Pricing is a high barrier for entry, which can be optimised
Easy access for developer community

Likelihood to Recommend

Scalability integration and easy to use are the key features which helps easy adoption for technical as well as functional team,

Verified User

Partner in Information Technology (5001-10,000 employees)

Vetted Review

10 years of experience

Great CMS

Rating: 10 out of 10

Incentivized

March 27, 2025

Use Cases and Deployment Scope

To manage site

Pros

Build Components
Reusable components
Templates

Cons

Auto Generation of content

Likelihood to Recommend

It works well as CMS

Verified User

Professional in Information Technology (10,001+ employees)

Vetted Review

10 years of experience

Adobe Experience Manager Makes it Easy to Design Consistent Content across your Site

Rating: 7 out of 10

Incentivized

March 27, 2025

Use Cases and Deployment Scope

We use Adobe Experience Manager in our organization to streamline the design and production of our brand site. It allows us to design and make new content that follows the brand standard in an easy, repeatable and, perhaps most importantly, scaleable manner. At the same time, it has enough flexibility to put our own spin on it

Pros

Make it easy to design new components and pages
Makes it easy to reuse existing resources/components
Integrates well with other Adobe tools like analytics and Target

Cons

Can sometimes be difficult to troubleshoot bugs/issues as they arise
Sometimes difficult to set up restrictions on how components can be designed to make sure they fit in with existing content
While the integration with Adobe target works fairly well, the process can be a bit opaque and hard to understand, making it difficult to troubleshoot when issues arise

Likelihood to Recommend

Adobe Experience Manager is well suited for situations where you want a consistent design across a large number of pages or even sites. It makes this easy by allowing you to easily design content or components that can then be reused over and over again as needed. However, it is not as well suited if you're frequently making custom content that can't easily be reused across your site.

Verified User

Analyst (1001-5000 employees)

Vetted Review

3 years of experience

Enterprise asset management

Rating: 8 out of 10

Incentivized

March 27, 2025

Use Cases and Deployment Scope

Organized structure

Pros

Rendtions for different devices
Approval process
Security
Content supply chain

Cons

Performance matrix and improvements
Ai assistant in ams
Content hub for ams

Likelihood to Recommend

Its very powerful with all native integrations in one place

Verified User

Team Lead in Engineering (10,001+ employees)

Vetted Review

10 years of experience

AEM is terrific

Rating: 10 out of 10

Incentivized

March 27, 2025

Use Cases and Deployment Scope

We use AEM for our corporate site delivery. AEM provides a friendly UI for our authors and editors to manage our site content.

Pros

Ease of working with components for building pages
User management
Working with Assets for images, generating renditions and reusabilty.

Cons

Better documents for setting up user roles and permissions
Additional view options for the long lists of content items and pages

Likelihood to Recommend

We now have the ability to provide a self service approach for page creation.

Kristin Kohuth

Program Manager in Information Technology at Seagate Technologies (10,001+ employees)

Vetted Review

3 years of experience

View profile

Adobe Experience Manager feedback from Swiss in Vegas

Rating: 8 out of 10

Incentivized

March 27, 2025

Use Cases and Deployment Scope

We are using Adobe Experience Manager Cloud services as a main web CMS, central DAM and as well as an Analytics platform for digital channel interactions. We are B2B manufacturing with multi languages, in several subbrands which requires different websites and marketing team to support the content creation globally but also in local countries. Hence the way Adobe Experience Manager is made can support our need to help the business to have marketing modern presence with maintening a brand corporate policies crossed our websites.

Pros

Multi site with multi languages
Release management from Dev to Prod with automation CI/CD
Performance of the website with CDN included

Cons

User access management
Admin console separated of the experience of the other applications
Way to automate the SSL certificate renewal before expiration

Likelihood to Recommend

Well suited:
Performance for large corporations. Make easier for business marketing team as soon as they have a digital maturity
Less appropriate:
For admin maintenance and especially to manage with several Adobe solutions, different place to perform changes or setting. Difficulty to get all the setup at one place

Eric Amiel

Sales and Marketing Solution Manager in Information Technology at Omya (5001-10,000 employees)

Vetted Review

2 years of experience

Technologist Knows Adobe Experience Manager

Rating: 7 out of 10

Incentivized

March 27, 2025

Use Cases and Deployment Scope

I am a consultant who helps sell and implement Adobe Experience Manager for clients.

Pros

Multilingual content for global markets
Integration into 3rd party systems

Cons

Cost can be prohibitive, which limits the market that can adopt it.
Developer skill-sets required to deliver Adobe Experience Manager solutions are complex and so the learning curve can be high.

Likelihood to Recommend

Adobe Experience Manager is a powerful platform for large enterprises with complex requirements and multiple audiences to deliver engaging experiences. Whether you are serving customers, partners, investors or other audiences, Adobe Experience Manager can be used to serve their needs. It scales well for sites in both the B2B and B2C markets.

Taylor Bastien

Solution Architect in Professional Services at NDA (1001-5000 employees)

Vetted Review

15 years of experience

Adobe Experience Manager - the CMS on steroids

Rating: 10 out of 10

Incentivized

March 27, 2025

Use Cases and Deployment Scope

For us Adobe Experience Manager serves as the backbone of content delivery across applications spread across digi tech landscape. Headless API is at the core of most of our implementations along with EDS.

Pros

Assets management
Universal editor for AEM + EDS
Security at the infra level

Cons

Session handling for portals
Proxy settings for external API calls with AEMaaCS

Likelihood to Recommend

Headless APIs, Dynamic Assets management, Performance using EDS and other Adobe Sensei services.

Prashant Sharma

CTO at Axeno Consulting (201-500 employees)

Vetted Review

17 years of experience

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Video reviews

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Adobe Experience Manager Review

Rating: 10 out of 10

Incentivized

March 28, 2025

Use Cases and Deployment Scope

Pros

One of the things that it does very well is it templates the creation of websites so that we can actually deploy and incorporate regional teams to manage their own country sites. Because our industry is highly regulated, they have to know the product and be able to manage their sites to comply with legal and regulatory requirements for their specific country. So it allows us to build a branded website, deploy it globally, and then train local people who are not necessarily web developers or web users in managing the site.

Cons

I've been so impressed with the product for so many years. It's kind of hard to pinpoint a specific thing. I would say in general I'd like to see licensing for the product be more scalable. So one of the challenges that we have at our company is that we're a very small brand that's part of a larger organization. So the larger organization typically buys the licensing and so we have to go through them. And if we can't justify purchasing a license for something that would be specific to our niche because we're mainly B2C and the rest of the organization is B2B, it kind of hinders us from being able to grow because we just don't have the budget to buy the license ourselves. So we have to make a business case to our parent organization and if they don't have use for it, we don't get it. So it would be nice if we could have different tiers of licenses so that smaller organizations could maybe use partial product or based on the size of that organization or that sort of thing.

Likelihood to Recommend

Richard Beaulieu

Senior Web Program Manager in Marketing at Advanced Bionics (501-1000 employees)

Vetted Review

20 years of experience