#1 most frequent
United States of America
42.3%1,127 installations of 2,664
What is Adobe Firefly?
Adobe's Firefly models and services power generative AI features in Adobe creative apps, with features that can be used in Photoshop, Premiere Pro (beta), and the Firefly web app.
Categories & Use Cases
Media
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Screenshot of how to generate images from text prompts and edit them within Firefly.
Who Buys & Uses Adobe Firefly
#1 most frequent
Professional, Scientific, and Technical Services
27.0%718 installations of 2,664
“Firefox same our team cost in solution integration requirements. We feel it can provide a 40% plus team productivity for our client bids responses and Whitepaper creation”
#2 most frequent
Information
13.9%369 installations of 2,664
“We use Adobe Firefly across all stages of design thinking to enhance our work: whether in concept ideation, such as generating storyboards; prototyping ideas by creating images for our designs; or communicating our proposals through presentations.”
#3 most frequent
Manufacturing
11.4%303 installations of 2,664
#2 most frequent
India
14.7%392 installations of 2,664
#3 most frequent
Germany
5.4%145 installations of 2,664
Pros
- Efficient image generation capabilities
- Effective text-to-image functionality
- Streamlined image modification with 'Generative Fill'
Cons
- Inconsistent image quality, including loss of facial details
- Lack of realism and poorly rendered details in generated images
- Difficulties in generating realistic human figures
My personal experience with Adobe Firefly
Use Cases and Deployment Scope
Adobe Firefly is a costly but very effective and versatile tool for creating different designs for our company. We have multiple events and marriages scheduled on our schedule. Each events have their own unique themes where Adobe Firefly helps me a lot to design and develop those themes without the involvement of multiple designers. It helps in me client boarding and to prepare pitchdecks. Social media regular posting is also became easy now. So this Adobe Firefly is a heavy tool helps in Branding and positioning of the company.
Pros
- Text to image
- Generative fills
- Integration with different adobe tools
Cons
- Limited cultural understanding of Indian or south asian
- Still lacks on some complex design
- Human image generator is still not very accurate
Return on Investment
- Regular social media posts have boosted our enquiry
- Word of mouth has made us to charge premium fees to our clients
- Unique design and soothing visuals makes our clients even happier
Usability
Alternatives Considered
Adobe PhotoShop and Canva
Other Software Used
Adobe PhotoShop, Canva
Adobe Firefly
Use Cases and Deployment Scope
We've experimented with using Adobe Firefly to create blog post images for our clients. You can use Adobe Firefly to create images in the same style following corporate brand guidelines. The important thing to note is Firefly is trained on royalty-free images and includes this in the image metadata. Other image generating LLMs such as Midjourney have been trained on images from the internet, including artists and photographer's work, which will likely cause problems in the future.
Pros
- Generating royalty-free images
- Moodboards at the start of the design process
- GenAI
Cons
- Would like a desktop app
Return on Investment
- Client expect quick turnaround times and Adobe Firefly helps
Usability
Alternatives Considered
ChatGPT, Canva, iStock, from Getty Images and Midjourney
Other Software Used
Adobe InDesign, Adobe Premiere Pro, Microsoft Visual Studio Code, CoPilot, GitHub, Microsoft Visual Studio Code, Microsoft Visual Studio Code
Great for Creative suites users looking for gen ai that links into their workflow
Use Cases and Deployment Scope
In our marketing department we've used Adobe Firefly to creating concepts, graphics and social media assets. In the past we were limited by budget which was resulting in repetitive content and visuals that were not having the impact we wanted. Now with Firefly we're able to develop multiple concepts and visual routes for internal stakeholders to review before we progress further and commit resources. We've also noticed an improvement in the quality of our artwork by using Firefly as well which has been well received by colleagues and led to great employee engagement on corporate content.
Pros
- Generates visually engaging text lockups
- Generates assets to use in other artwork projects
- Generates still life images with more relevance to our brands and consumer audiences than stock options
Cons
- Prompt controls could be built out to offer more options
- Easier workflows for creating images that are consistent with each other
- Option to create longer videos that stitch multiple prompts together
Return on Investment
- Quicker responses to briefs shared with marketing
- More visually interesting artwork that drives brand inpact
- Flexibility with production of visuals that leads to more effective budget use
- Reduced reliance on freelance designers and consultants
Usability
Alternatives Considered
Midjourney, ChatGPT and Google Gemini
Other Software Used
Midjourney, ActiveCampaign, Bazaarvoice, Brandwatch
Best AI Invention to be created for us media creators
Use Cases and Deployment Scope
Adobe Firefly baased tools help us to create design elements much faster than the traditional way. We are getting much faster color variations made, getting good suggestions in designs, and also using it to create and modify the stock images we use to create content for the company. The generated designs are decent and very usable.
Pros
- Creating color-variations of illustrator graphics.
- Extending of video clips in Premiere Pro.
- Music Length Remix feature.
- Generative AI in Photoshop to change and modify stock images.
Cons
- Not limiting to 2 sec clip extension in Premiere Pro
- The results can be better in Generative AI fill in Photoshop
- Create a generative fill layer for text specific content
Return on Investment
- This has helped us reduce production time by reducing the time required to search for appropriate images by a lot.
- Making color variation designs are much faster
- BGM adding is a breeze thanks to the Remix tool in Premiere. We do not need to search a music with appropriate length now. We can use any music we like.
Usability
Other Software Used
Adobe Premiere Pro, Adobe After Effects, Adobe Illustrator CC
A great resource for image creation
Use Cases and Deployment Scope
I use Adobe Firefly to create images for creating content for my organization if we can't find any images that we need. For content that would be social graphics, advertising, printed materials,etc.
Pros
- High Quality
- Fast
- Different Selection Options
- Image adjustments
Cons
- Images of people are not always accurate. The fingers are a little off.
Return on Investment
- Saves time and saves money with purchasing stock photos
Usability
Alternatives Considered
Canva
Other Software Used
Canva, Adobe PhotoShop
