Adobe Firefly

Score8 out of 10

113 Reviews and Ratings

What is Adobe Firefly?

Adobe's Firefly models and services power generative AI features in Adobe creative apps, with features that can be used in Photoshop, Premiere Pro (beta), and the Firefly web app.

Categories & Use Cases

AI Image Generation

Media

Screenshot of how to generate images from text prompts and edit them within Firefly.

Screenshot of where to send generated images from Firefly to Photoshop and Express.

Screenshot of where to generate videos from prompts within Firefly.

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Screenshot of how to generate images from text prompts and edit them within Firefly.

#1 most frequent

Professional, Scientific, and Technical Services

26.8%

503 installations of 1,879

“Firefox same our team cost in solution integration requirements. We feel it can provide a 40% plus team productivity for our client bids responses and Whitepaper creation”

#2 most frequent

Information

13.3%

250 installations of 1,879

“We use Adobe Firefly across all stages of design thinking to enhance our work: whether in concept ideation, such as generating storyboards; prototyping ideas by creating images for our designs; or communicating our proposals through presentations.”

#3 most frequent

Manufacturing

10.5%

197 installations of 1,879

Nitya Khare View profile

Event Manager in Professional Services at FNP Wedding (501-1000 employees employees)

Use Cases and Deployment Scope

Adobe Firefly is a costly but very effective and versatile tool for creating different designs for our company. We have multiple events and marriages scheduled on our schedule. Each events have their own unique themes where Adobe Firefly helps me a lot to design and develop those themes without the involvement of multiple designers. It helps in me client boarding and to prepare pitchdecks. Social media regular posting is also became easy now. So this Adobe Firefly is a heavy tool helps in Branding and positioning of the company.

Pros

Text to image
Generative fills
Integration with different adobe tools

Cons

Limited cultural understanding of Indian or south asian
Still lacks on some complex design
Human image generator is still not very accurate

Return on Investment

Regular social media posts have boosted our enquiry
Word of mouth has made us to charge premium fees to our clients
Unique design and soothing visuals makes our clients even happier

Usability

Alternatives Considered

Adobe PhotoShop and Canva

Other Software Used

Adobe PhotoShop, Canva

John Crumpton View profile

Technical Director (CTO) in Corporate at Doublesided (1-10 employees employees)

Use Cases and Deployment Scope

We've experimented with using Adobe Firefly to create blog post images for our clients. You can use Adobe Firefly to create images in the same style following corporate brand guidelines. The important thing to note is Firefly is trained on royalty-free images and includes this in the image metadata. Other image generating LLMs such as Midjourney have been trained on images from the internet, including artists and photographer's work, which will likely cause problems in the future.

Pros

Generating royalty-free images
Moodboards at the start of the design process
GenAI

Cons

Would like a desktop app

Return on Investment

Client expect quick turnaround times and Adobe Firefly helps

Usability

Alternatives Considered

ChatGPT, Canva, iStock, from Getty Images and Midjourney

Other Software Used

Adobe InDesign, Adobe Premiere Pro, Microsoft Visual Studio Code, CoPilot, GitHub, Microsoft Visual Studio Code, Microsoft Visual Studio Code

Verified User

Manager in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

In our marketing department we've used Adobe Firefly to creating concepts, graphics and social media assets. In the past we were limited by budget which was resulting in repetitive content and visuals that were not having the impact we wanted. Now with Firefly we're able to develop multiple concepts and visual routes for internal stakeholders to review before we progress further and commit resources. We've also noticed an improvement in the quality of our artwork by using Firefly as well which has been well received by colleagues and led to great employee engagement on corporate content.

Pros

Generates visually engaging text lockups
Generates assets to use in other artwork projects
Generates still life images with more relevance to our brands and consumer audiences than stock options

Cons

Prompt controls could be built out to offer more options
Easier workflows for creating images that are consistent with each other
Option to create longer videos that stitch multiple prompts together

Return on Investment

Quicker responses to briefs shared with marketing
More visually interesting artwork that drives brand inpact
Flexibility with production of visuals that leads to more effective budget use
Reduced reliance on freelance designers and consultants

Usability

Alternatives Considered

Midjourney, ChatGPT and Google Gemini

Other Software Used

Midjourney, ActiveCampaign, Bazaarvoice, Brandwatch

Verified User

Team Lead (1001-5000 employees employees)

Use Cases and Deployment Scope

Adobe Firefly baased tools help us to create design elements much faster than the traditional way. We are getting much faster color variations made, getting good suggestions in designs, and also using it to create and modify the stock images we use to create content for the company. The generated designs are decent and very usable.

Pros

Creating color-variations of illustrator graphics.
Extending of video clips in Premiere Pro.
Music Length Remix feature.
Generative AI in Photoshop to change and modify stock images.

Cons

Not limiting to 2 sec clip extension in Premiere Pro
The results can be better in Generative AI fill in Photoshop
Create a generative fill layer for text specific content

Return on Investment

This has helped us reduce production time by reducing the time required to search for appropriate images by a lot.
Making color variation designs are much faster
BGM adding is a breeze thanks to the Remix tool in Premiere. We do not need to search a music with appropriate length now. We can use any music we like.

Usability

Other Software Used

Adobe Premiere Pro, Adobe After Effects, Adobe Illustrator CC

Verified User

Manager in Marketing (11-50 employees employees)

Use Cases and Deployment Scope

I use Adobe Firefly to create images for creating content for my organization if we can't find any images that we need. For content that would be social graphics, advertising, printed materials,etc.

Pros

High Quality
Fast
Different Selection Options
Image adjustments

Cons

Images of people are not always accurate. The fingers are a little off.

Return on Investment

Saves time and saves money with purchasing stock photos

Usability

Alternatives Considered

Canva

Other Software Used

Canva, Adobe PhotoShop

Gemini

Canva

ChatGPT

Adobe Firefly

What is Adobe Firefly?

Categories & Use Cases

Media

Most Frequent Users

Professional, Scientific, and Technical Services

Information

Manufacturing

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

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