Adobe Premiere Pro

Score8.9 out of 10

613 Reviews and Ratings

What is Adobe Premiere Pro?

Adobe offers their video editing platform Adobe Premiere Pro, supporting video and audio editing as well as VR presentations, available as part of the company's Creative Cloud suite or as a standalone application.

Categories & Use Cases

Video Editing

Tyler Newman

Marketing Director in Marketing at MGT Films (11-50 employees employees)

Use Cases and Deployment Scope

We use Adobe Premiere Pro for all our video editing to get projects done and looking professional. We love the Adobe Suite, and editing in Premiere is an easy and intuitive experience. Adobe makes things easy with practical tools, good shortcuts, and a wide variety of video solutions, as there is a solution for everything.

Pros

Video editing
Video Colling
Video transitions
Audio editing

Cons

Mobile app similar to capcut
AI Editing reccoemendations
Coloring

Return on Investment

Lack of live edit with multiple people
no mobile app for on the go quick edits
It can take a lot of RAM

Usability

Alternatives Considered

Final Cut Pro

Other Software Used

Adobe After Effects, Adobe Audition, Adobe InDesign, Canva, Adobe Illustrator CC, Skype (discontinued), Google Meet, Google Calendar, Google Sheets, Google Ads, Google Workspace, Google Business Profile

Verified User

Manager in Product Management (11-50 employees employees)

Use Cases and Deployment Scope

Use it to create educational videos. Once you learn the program, it’s highly effective in creating content. New ai features are promising and I look forward to the day I use them more frequently. I still find the auto color correction doesn’t work as well as I hoped it would

Pros

Workflow
Audio
Transcription

Cons

Color correction
Stability
Media management

Return on Investment

Works
A bit expensive
Don’t have hard numbers

Usability

Alternatives Considered

Adobe After Effects

Verified User

Administrator in Information Technology (51-200 employees employees)

Use Cases and Deployment Scope

We use Adobe Premiere Pro to edit our training video series. Most videos are only 5 - 10 minutes in length but we aim to produce as many as possible for our customers. No feature or problem is too small that wouldn't benefit from having a video resource to help our customers.

Pros

Editing screen recordings
Auto-transcriptions
Adding title cards and transitions

Cons

I haven't found a way to screen record directly from Premiere so I unfortunately need another application for that.
The transcription feature would benefit from having a user-defined dictionary. I consistently have to correct our company and product names.
An AI tool to identify dead air or application loading times would speed up production. I often either cut these parts out or speed them up manually to decrease overall run time.

Return on Investment

Adobe Premiere Pro has enabled us to provide high-quality video content to our customers, who have informed us that short-form video is their preferred method for learning about new features or solving problems in their applications quickly.
Premiere Pro has had a positive impact on our knowledge base as video content has the highest view rate out of any of our self help offerings.
Adobe Premiere Pro has been easy to use with a familiar adobe interface and created little barriers of entry. Even if you are a novice editor, the program makes it easy to get started.

Usability

Alternatives Considered

Final Cut Pro and Camtasia

Other Software Used

Adobe Illustrator CC, OBS Studio, Helpjuice

Verified User

Employee in Professional Services (51-200 employees employees)

Use Cases and Deployment Scope

I use Adobe Premiere Pro to create marketing material content for social media purposes. This software allows me to create more dynamic content for marketing purposes that gets better rates of interaction from viewers and allows me to show video content as opposed to only static images. Adobe Premiere Pro gives me greater control over my video content as opposed to other editing software. This is the software professionals use, but it's not impossible to use as a casual user!

Pros

Allows for video and sound mixing
Create any kind of motion or transition
Allows for full control over the final deliverable

Cons

The software interface can be really quite overwhelming visually
It can be difficult to understand where to find tools and they are not very user-friendly if you are trying to learn the software without an introduction, but can be easy to use once you know what you are doing
It can be difficult to switch between views

Return on Investment

Adobe Premiere Pro helps us get better interaction with our marketing materials on social media as a B2B company
Adobe Premiere Pro can be time consuming to learn and use (if you are not well-versed or use it regularly to stay savvy) and can cause a larger investment of time and therefore pay to your employee using the software.

Usability

Alternatives Considered

Canva

Other Software Used

Adobe Acrobat, Adobe After Effects, Adobe PhotoShop, Adobe Illustrator CC

Verified User

Team Lead in Corporate (51-200 employees employees)

Use Cases and Deployment Scope

We use Adobe Premiere Pro to edit videos for use in e-learning and instructor led training situations. We produce approximately two to four short videos a month.

Pros

Powerful and versatile editing and creation tools.
Wide range of format compatibility
Offers comprehensive selection of output formats.

Cons

Steep learning curve.
User interface is not as intuitive as it could be.
Can be too powerful a tool - sometimes need a simpler and faster solution.

Return on Investment

A crucial part of a comprehensive solution for inhouse video production needs
Helped to completely eliminate reliance on outside suppliers.

Usability

Alternatives Considered

Final Cut Pro and PowerDirector

Other Software Used

Adobe Illustrator CC, Adobe PhotoShop, Adobe InDesign