APSIS Pro is a fine product with room for improvement
Pros
- We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters.
- Doing split-tests on subject, clicks etc. is quite easy and requires no tech help.
- Imporing new contacts and adding to the list is straight forward.
Cons
- The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.
- There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.
- It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.
- The statistics are too limited and to difficult to use - mostly due to the UI design as described above.
Return on Investment
- We are still trying to figure out how to use this medium for sales. We have had some success with Black Monday sales, but in general we do not have much response to our emails.
- We have increases our visibility with our customers by making sure to land in their mailbox regulary with nice looking messages.
Alternatives Considered
MailChimp