Best business decision we've made
Pros
- Their customer service is unsurpassed. Sometimes several folks will be working on different aspects of a complicated request, to address all the details. Once things are exactly the way I want it, as in season subscription package sales, a representative checks in to make sure we're satisfied. Only then is the ticket closed.
- They have a very comprehensive, full featured ticketing system for all types of events and venues. Their dynamic door list is our favorite feature--no static printed door lists for us. That helps us greet each patron with up-to-date information and check them off the list. While my box officers are doing that, I can be at a remote location and see in real time who has arrived. We can make collaborative decisions about, for instance, holding the curtain for a critics arrival or adding a chair for an unexpected guest of a ticket-holder. We can keep a couple of tickets on hold for box officer discretion to address those unforeseen ticket window requests. Great flexibility which allows us to be efficient while giving good customer service to our patrons.
- Even though the system is full-featured, it is not beyond the skills of those who considers themselves non-technical. Two sessions of training will get a box officer up-and-running. Because there are different levels of access, we don't have to worry about someone changing essential programming while they are checking in patrons.
- They made their ticket landing page look like our website, so people don't even realize that they have been taken somewhere else. Plus, the patron can easily navigate back to our actual site, seamlessly.
Cons
- Anything I've asked for, I've gotten so I don't see any need for improvement at the moment.
Return on Investment
- Positive - Our online vs phone call or in-person sales have increased steadily over the past 4 years since using Arts People. Less labor for us, more sales.
- Positive - People are buying their tickets earlier than they used to - to reserve a coveted seat in a possible sold-out performance. That makes planning our marketing easier--whether to offer HotTix or special coded offers for shows that have fewer sales.
- Negative - Some older folks still have problems with redeeming their subscription tickets for individual tickets without our personal assistance. We've been trying to pinpoint what that is--and Arts People helped us make a few adjustments. Sometimes people don't like to log in. That's one of the challenges of an integrated system. If the patron's profile changes in a way that impacts their subscription links, we need to step in. However, the overall time it has saved us in managing subscriptions is immeasurable.
Alternatives Considered
Eventbrite, Brown Paper Tickets, Vendini and Constant Contact
Other Software Used
Constant Contact, Adobe Acrobat DC, Google Drive
