#1 most frequent
Germany
58.8%10 installations of 17
What is Aurea CRM?
Aurea CRM is a comprehensive customer relationship management solution that is designed to enable companies to drive customer engagement tools deep into their sales organization. The vendor says with end-to-end capabilities for sales and marketing, this solution provides a one-stop-shop that delivers a compact overview of team activities, sales pipelines, and key performance indicators so companies can set priorities and make informed decisions. The vendor’s value proposition is that the new Aurea CRM Enterprise Edition has been re-engineered with integrated campaign management offerings to give companies the insight, access, and speed they need.
Categories & Use Cases
Media
Top Performing Features
Customer data management / contact management
The software acts as a single source for all customer data and enables users to access that data efficiently.
Category average: 8.6
Opportunity management
Users can track deals and create quotes.
Category average: 8.1
Interaction tracking
Users can log and track all customer interactions through any channel, including social, email, phone and in-person.
Category average: 8.1
Areas for Improvement
Forecasting
The software helps users accurately forecast sales based on volume and conversion metrics.
Category average: 7.5
Pipeline visualization
Users can visualize the entire sales pipeline to identify trends, determine the effectiveness of the sales funnel, and optimize.
Category average: 7.5
Mobile access
Users can access the CRM system via mobile or tablet device, and potentially leverage the unique capabilities of mobile devices, such as GPS and voice.
Category average: 7.7
Who Buys & Uses Aurea CRM
#2 most frequent
Austria
11.8%2 installations of 17
#3 most frequent
Denmark
5.9%1 installation of 17
Useful CRM assistant for daily sales activities
Use Cases and Deployment Scope
Since I'm Sales Engineer, I'm using it for daily sales & business development activities such as activity reports after customer visits, offer creations, follow up of opportunities and hot projects etc. Product information or marketing event invitations are also made by using it via emailings. Meeting reports are also prepared by using it for our company's quarterly meetings.
Pros
- customised and detailed query preparation
- offer creation
- creation of detailed activity reports
Cons
- slightly complex user interface and menu items
- very slow loading speeds particularly for mobile smartphone use
- missing information for current or next steps of the menu while typing or entering something
Return on Investment
- positive impact for efficiency of indoor sales activies
- positive impact for better report preparation
- negative impact for mobile use
Alternatives Considered
Oracle Siebel CRM
Other Software Used
Zoho CRM, HubSpot CRM
