Awario is a top solution for finding online mentions - and acting on them
Use Cases and Deployment Scope
<ul><li>I use Awario to track my own brand mentions, as well as tracking mentions for some of the brands I work with. Besides social mentions, I've also configured it to track unlinked brand mentions across the internet. I also take advantage of Awario's Lead functionality for a variety of personal and client projects.</li><li>Tracking all of these things helps me stay in the loop, whether people are saying good things or bad!</li></ul>
Pros
- Track unlinked brand mentions across various websites
- Track tagged and untagged brand mentions on social media
- Find leads based on seed keywords and other information
Cons
- A better onboarding process would've gotten me hooked earlier
- Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases.
- Using advanced functionality would be easier with more hand-holding
Likelihood to Recommend
Awario is incredible for finding just about any odd brand mention online. It even picks up brand mentions on spammy spun content sites. I use it daily for keeping track of everything that's going on with the brands I manage.
