BigCommerce is being used as the flagship e-commerce software of our organization. Midwest Tungsten Service is a premium marketplace brand, and we needed a turnkey piece of software that would fit the bill of supporting our brand messaging and feel. It's being used across the whole corporate organization as our e-commerce solution. It addressed the problems of not being able to migrate our products online in an easy, sustainable manner. BigCommerce plugged in nicely with our other internal integrations and the open app marketplace has given us a lot of flexibility in shipping, marketing, advertising, and customer service.
Pros
Client Support: their support team is fully English speaking and based out of Austin. I've never had to wait more than 3 minutes to speak with somebody, and every single rep I've interacted with has been upbeat and ready to go above and beyond to solve the problem. They also aren't afraid to bring in more, "expensive" resources like engineers to solve a problem.
Robust API: Plug and Play! They integrate nicely with hundred of marketing, shipping, payment, and customer service solutions, all at the click of a button.
Ongoing Improvements: the team holds monthly town hall meetings on new improvements for everything from new integrations to new UI buildouts. The platform is constantly improving.
Intuitive UI: easy setting interfaces and WYSIWYG editors. Even somebody without any e-commerce experience can pick up this software and build out their store.
Cons
Analytics: the standard set isn't very robust, and they try to charge you for basic things like Sales by Item Category reporting.
Checkout Page Customization: currently you need to know HTML/CSS to modify these, which isn't that user-friendly.
Standard followup email customization: currently, you need to know HTML/CSS to modify these, which isn't that user-friendly.
Likelihood to Recommend
BigCommerce is an excellent choice for small to mid-size organizations with reasonable budgets who have moderately technical people on staff to make CSS/HTML adjustments when necessary. I wouldn't recommend it for one-person-shops, as Shopify would likely be a better fit. Shopify has features that make it more entrepreneurial, while BigCommerce is a better fit for teams. Furthermore, I would not recommend BigCommerce if you need to have a lot of shipping flexibility, as the checkout page rules make shipping options difficult to customize.
