Champify

Champify enables companies to build pipeline by tapping into their former buyers and users and tracking when those contacts change jobs. The vendor states former buyers and users are 3-5x more likely to respond, thus creating "familiarity" as a new, effective pipeline channel. Tracking job changes not only unlocks the ability to break into new accounts as past buyers and users move to net new companies, but also helps reps identify additional contacts to support existing open opportunities. Education is key component of software sales and Champify leverages the familiarity of past buyers and users to create faster deal cycles.

Champify is a Salesforce application and integrates with other sales tools (e.g. Outreach, Salesloft, Leandata) so that reps can engage with these job changes within existing workflows.