What is Cordial?
Cordial is an email and messaging platform built on real-time data.
Creating engaging, tailored customers experiences is difficult with rigid legacy architecture and fragmented data. Cordial enables you to collect, normalize, and activate real-time data from anywhere in your technology stack to create and deliver tailored messages that flex and adapt to changing customer behavior. Over 200 brands, including 1-800 Contacts, La Quinta and REVOLVE, use Cordial to consolidate redundant technology, eliminate data silos, remove internal friction, and create brand experiences that drive true bottom-line impact.
Creating engaging, tailored customers experiences is difficult with rigid legacy architecture and fragmented data. Cordial enables you to collect, normalize, and activate real-time data from anywhere in your technology stack to create and deliver tailored messages that flex and adapt to changing customer behavior. Over 200 brands, including 1-800 Contacts, La Quinta and REVOLVE, use Cordial to consolidate redundant technology, eliminate data silos, remove internal friction, and create brand experiences that drive true bottom-line impact.
Categories & Use Cases
Screenshots

Testing Powered by Machine-Learning: Never wait for an answer again. Test multiple message variations in real-time.
Technical Details
| Deployment Types | SaaS |
|---|---|
| Mobile Application | No |
Downloads
FAQs
What is Cordial?
Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.
What are Cordial's top competitors?
Adobe Marketing Cloud, Marigold Engage by Sailthru, and Iterable are common alternatives for Cordial.
What is Cordial's best feature?
Reviewers rate Triggered drip sequences highest, with a score of 9.3.
Who uses Cordial?
The most common users of Cordial are from B2B.





