What is D&B Buyer Intent?
A buyer intent solution that takes keywords from paid search that align to a brand's campaign objectives and uses these to create a custom model that combs through billions of digital events and uses proprietary analytics to pinpoint the accounts that are showing buying activity toward these keywords.
The service delivers in-market accounts each week, alongside the strength of the intent signal (Intent Score) and the type of content that was engaged with (Buying Score). These B2B buying signals help sales reps to identify "in-market" B2B buyers and prioritize outreach. By combining D&B Buyer Intent and D&B Hoovers, sales and marketing professionals can close business faster by prioritizing “in-market” buyers and engaging them with greater timeliness and relevance.
Categories & Use Cases
Technical Details
| Mobile Application | No |
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FAQs
What is D&B Buyer Intent?
A buyer intent solution that takes keywords from paid search that align to a brand's campaign objectives and uses these to create a custom model that combs through billions of digital events and uses proprietary analytics to pinpoint the accounts that are showing buying activity toward these keywords.