TrustRadius: an HG Insights company

D&B Hoovers

Score8.2 out of 10

179 Reviews and Ratings

What is D&B Hoovers?

D&B Hoovers delivers sales intelligence data for millions of companies globally.

Read more details.

Categories & Use Cases

Media

Screenshot of the D&B Hoovers dashboard
Screenshot of a D&B Hoovers company profile
Screenshot of D&B Hoovers contact results
Screenshot of D&B Hoovers Visitor Intelligence

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Screenshot of the D&B Hoovers dashboard

D&B Hoovers Key Features

Learn about the best (and worst!) features D&B Hoovers has to offer, as determined by TrustRadius' reviewers.
Based on 179 ratings of D&B Hoovers's features
View all D&B Hoovers features

Top Performing Features

  • Sales email templates

    Users can create and share templates for emailing leads. May also include template testing capabilities, or other analytics that will recommend a template for a particular lead.

    Category average: 6.8

  • Append emails to records

    Allows users to selectively or automatically append email threads and attachments to leads/contact records.

    Category average: 7

  • Load time/data access

    Provides fast and consistent access to lists and leads.

    Category average: 8.1

Areas for Improvement

  • Identification of new leads

    Helps source leads at an acceptable rate, volume, and quality.

    Category average: 7.7

  • Automatic data refresh

    Contact and company data are automatically kept up to date.

    Category average: 7

  • Lead qualification process

    Helps sales reps focus on the most promising leads (likely to convert) by ranking leads according to various rules and criteria. SI tools may take a semi-automatic, automatic, or self-scoring approach.

    Category average: 7.2

Who Buys & Uses D&B Hoovers

D&B Hoovers Reviews

What users are saying about D&B Hoovers.
View all D&B Hoovers reviews

D&B Review

Incentivized
Verified User
Account Manager in Corporate (10,001+ employees)

Use Cases and Deployment Scope

Prospecting for customers, identifying leads and contacts to call/email, identifying companies to reach out to. Sales teams or sales related roles.

Pros

  • Bombora Intent to identify customers that have a higher potential to buy.
  • Providing accurate contacts to reach out to at companies.
  • Providing companies to contact with their web address and phone numbers.

Cons

  • Accuracy of contacts could be better
  • Ability to bulk search for contacts by uploading a large list of addresses

Return on Investment

  • Providing more leads to go after
  • Making it easier to identify leads

Alternatives Considered

Salesforce CRM Analytics, LinkedIn Sales Navigator and Outreach

Other Software Used

Salesforce CMS, Outreach, LinkedIn Sales Navigator

Good tool

Incentivized
Verified User
Contributor in Research & Development (10,001+ employees)

Use Cases and Deployment Scope

gathering company data, with a focus on financial data. unfortunately, D&B provides only the estimates which is not ideal. but the great thing about it is the coverage - D&B tends to be the last resort when I'm struggling to find the data or identify a legal name of the company i'm looking for. one of the most useful tools for me is the searching bar being able to identify the company just by pasting the company's website into the search bar. it really helps a lot and saves tons of time during research.

Pros

  • company identification
  • estimate data

Cons

  • full financial data
  • deal data

Return on Investment

  • estimates for us based companies where no financial data is available anyway
  • getting legal entity name for websites that i cannot open due to some kind of restrictions (location etc)

Other Software Used

S&P Capital IQ, Moody's Orbis

D&B Hoovers as a functional preliminary company research tool

Incentivized
Nate ZeffView profile
Research Economist in Professional Services at IAM Union (201-500 employees)

Use Cases and Deployment Scope

I utilize D&B Hoovers to conduct preliminary background research on potential clients of my organization. My first stop on D&B Hoovers is always to check the corporate family tree for any ownership or structure I was not previously aware of, and from there I can do further research when necessary. General revenue numbers and employee counts are also helpful, plus any relevant current news or articles written on the company.

Pros

  • Corporate family trees
  • Revenues
  • Employee counts
  • Company location
  • Credit overview

Cons

  • Additional company locations, notably manufacturing footprint
  • Past years of review growth or decline
  • Deeper industry overview

Return on Investment

  • Cut time spent on client research significantly
  • Improved efficiency of compiling prospective client lists
  • Expanded scope of preliminary client research

Alternatives Considered

Candid GuideStar

Other Software Used

Microsoft Teams, BlueJeans Events (discontinued), BlueJeans Meetings (discontinued)

D&B Hoovers 2025 Review

Incentivized
Guido Salas
Shareholder in Marketing at Dan Martinez & Associates, LLC (1-10 employees)

Use Cases and Deployment Scope

One of the challenges we have had with D&B Hoovers is that it does not integrate with all of the software and systems that we use. I think there is a huge opportunity to create some integration with these platforms. I also think the usage of AI to some capacity is an opportunity for D&B Hoovers to create more value for its customers.

Pros

  • Provide quality leads and contact information
  • It is extremely user-friendly
  • Ease of being able to customize lead lists

Cons

  • Integration with more systems
  • AI assistance
  • Not limit email downloads

Return on Investment

  • It has positively impacted our business by helping us find quality leads
  • It has helped the volume of won deals for our team
  • It has helped our business development team become more efficient in customer outreach

Other Software Used

Quickbase, Sage 50, Sage Timeslips

A great tool for your prospecting needs

Incentivized
Mehmet CalisView profile
Marketing Analytics & Insights Specialist in Corporate at TowneBank (1001-5000 employees)

Use Cases and Deployment Scope

D&B Hoovers is helpful in terms of prospecting research for marketing purposes. Our Marketing Team uses it to carry our preliminary research needed for different marketing campaigns aimed towards various prospects. D&B Hoovers provides you with the most up to date contact information for B2B connections and targeting. The list of contacts and information provided by D&B Hoovers is the most up to date information amongst other prospecting and research platforms.

Pros

  • Provides up to date contact information for business connections
  • Provides up to date industry information and statistics
  • Gives great market analysis tools with in-depth Market Research and Analysts' Reports

Cons

  • A mapping tool would be helpful for visualization
  • There could be more precise filtering criteria
  • Triggers functionality can include more details

Return on Investment

  • It decreased the overall research time
  • It resulted in more accurate contact information
  • Industry Reports and Analysis provided us with a base guideline to make comparisons

Alternatives Considered

S&P Capital IQ

Other Software Used

S&P Capital IQ, Microsoft Power BI

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