TrustRadius: an HG Insights company

Demandbase One

Score9.9 out of 10

141 Reviews and Ratings

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What is Demandbase One?

Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.

Categories & Use Cases

Media

Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.
Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.
Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.
Demandbase One
Screenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.
Demandbase One

1 / 6

Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.

Key Features

Learn about the best (and worst!) features Demandbase One has to offer, as determined by TrustRadius' reviewers.
Based on 141 ratings of Demandbase One's features
View all features

Top Performing Features

  • Display advertising

    Supports banner and rich media display ads, including video, audio, mobile, etc.

    Category average: 7.8

  • Account identification

    Helps sales and marketing teams identify accounts showing intent to make a purchase.

    Category average: 8.2

  • Automated workflow & orchestration

    Integrates different systems within the organization to streamline collaborative workflows such as lead-to-account matching, data acquisition, and data enrichment.

    Category average: 7.7

Areas for Improvement

  • Downstream intent signals

    Buyer intent updates based on downstream data at an advanced stage of the buyer journey. This data is collected from a users’ own website or secondary sources such as review sites. It provides fewer but stronger intent signals than 3rd party sources.

    Category average: 8

  • Contextual advertising

    Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.

    Category average: 7.9

  • Social advertising

    Advertising on social media platforms like Facebook, LinkedIn, etc.

    Category average: 7.7

Reviews

What users are saying about Demandbase One.
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Demandbase saves me so much time

Incentivized
Lexie Mester
Senior SDR in Sales at Veracross (201-500 employees employees)

Use Cases and Deployment Scope

We use Demandbase for tracking engagements across the organization so we connect with our prospects when they are ready to buy. We use it for targeted outreach to schools that are engaging with materials on our website.

Pros

  • Highlighting accounts and prospects to reach out to
  • The probability and scoring of the likelihood an account will become an opportunity or future customer
  • Tracking engagements across a timeline

Cons

  • It would be great if Demandbase had a live chat feature for people on the website
  • Marking accounts as "engaged" when they've only opened one email. It might be better to mark an account as engaged when they've interacted with more than that.

Return on Investment

  • Demandbase has helped save us time with prioritizing engaged accounts
  • More effective campaigns
  • Increased opportunities

Usability

Alternatives Considered

Drift

Other Software Used

Drift, Outreach, Salesforce CRM Analytics

Great for ABM Needs faster loading.

Incentivized
Verified User
Analyst in Marketing (501-1000 employees employees)

Use Cases and Deployment Scope

It made it easy to see which companies were interested in us, and we could build highly focused retargeting lists based on their level of engagement. It's also beneficial for identifying our most important accounts and the specific individuals we should be targeting. Their advertising features are also good and helped us reach the right folks. Additionally, it integrates seamlessly with tools we already use, such as Salesforce, Google Ads, and LinkedIn Ads. The support team is always available to help when needed.

Pros

  • Intent based accounts list.
  • Advertising
  • Person Level List.

Cons

  • Loading issues.
  • Better Person level Data.
  • More control on advertisements

Return on Investment

  • Understanding Potential buyers.
  • Retargeting Specific Accounts.
  • Advertising improvement.

Usability

Alternatives Considered

6sense

Other Software Used

Semrush, Moz Pro, Ahrefs

Works as intended

Incentivized
Verified User
Account Manager in Customer Service (10,001+ employees employees)

Use Cases and Deployment Scope

Find new contacts to establish new business with. We also use it for campaigns, and seeing which accounts are shopping around. Specifically we can see what lines of business they may be interested in.

Pros

  • Contact information
  • Campaigns
  • Intent data

Cons

  • The quality of the contact information, specifically cell phones and email domains

Return on Investment

  • Time efficiency
  • Less searching on linked

Usability

Alternatives Considered

ZoomInfo Sales

Other Software Used

Salesforce CRM Analytics

Demandbase One a structured approach als sales expert.

Incentivized
Verified User
Contributor in Sales (1001-5000 employees employees)

Use Cases and Deployment Scope

The structuring of cadences allows an overview and conveniently structures, allowing me to track prospects' engagement with my emails and preventing me from forgetting about tasks. I use it as it connects well with my email account and the Salesforce account we use within the organization.

Pros

  • Structure cadences.
  • Track prospect engagement with emails.
  • Integration with email inbox.

Cons

  • Direct integration with SalesForce.
  • Logging of LI chats.
  • If I open emails I sent SalesLoft thinks it is the prospect opening them.
  • The prioritization doesn't always make sense (the engagement score), with the flames.

Return on Investment

  • Positive: allows me to structure my day-to-day activities.
  • Positive: allows deals to close more smoothly.

Usability

Alternatives Considered

Demandbase One

Other Software Used

Salesforce CMS, LinkedIn Sales Navigator, ZoomInfo Sales

User friendly and impactful ABM marketing tool

Incentivized
Verified User
Executive in Marketing (501-1000 employees employees)

Use Cases and Deployment Scope

DemandBase One Marketing helps in Account Based Marketing, Identifying and Targeting high intent accounts, running display ads across their display network and creating audience orchestration and using it on other platforms such as Linkedin

Pros

  • Identifying Accounts with intent
  • Very intuitive UI & Amazing UX
  • Targeting using Account & Person Level List
  • Display Ad Network

Cons

  • Reporting & dashboard
  • ROI calculation of Demandbase
  • Analysis & Recommendation

Return on Investment

  • effective targeting
  • increased advertising
  • account identification

Usability

Alternatives Considered

Influ2

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