#1 most frequent
United States of America
69.9%1,606 installations of 2,296
What is Demandbase One?
Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.
Categories & Use Cases
Media
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Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.
Top Performing Features
Display advertising
Supports banner and rich media display ads, including video, audio, mobile, etc.
Category average: 7.8
Account identification
Helps sales and marketing teams identify accounts showing intent to make a purchase.
Category average: 8.2
Automated workflow & orchestration
Integrates different systems within the organization to streamline collaborative workflows such as lead-to-account matching, data acquisition, and data enrichment.
Category average: 7.7
Areas for Improvement
Downstream intent signals
Buyer intent updates based on downstream data at an advanced stage of the buyer journey. This data is collected from a users’ own website or secondary sources such as review sites. It provides fewer but stronger intent signals than 3rd party sources.
Category average: 8
Contextual advertising
Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.
Category average: 7.9
Social advertising
Advertising on social media platforms like Facebook, LinkedIn, etc.
Category average: 7.7
Who Buys & Uses Demandbase One
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
7.3%167 installations of 2,296
#3 most frequent
Canada
3.9%89 installations of 2,296
Pros
- Facilitates account-based marketing (ABM) strategies
- Provides insights into account engagement
- Tracks website engagement and visitor behavior
Great for ABM Needs faster loading.
Use Cases and Deployment Scope
It made it easy to see which companies were interested in us, and we could build highly focused retargeting lists based on their level of engagement. It's also beneficial for identifying our most important accounts and the specific individuals we should be targeting. Their advertising features are also good and helped us reach the right folks. Additionally, it integrates seamlessly with tools we already use, such as Salesforce, Google Ads, and LinkedIn Ads. The support team is always available to help when needed.
Pros
- Intent based accounts list.
- Advertising
- Person Level List.
Cons
- Loading issues.
- Better Person level Data.
- More control on advertisements
Return on Investment
- Understanding Potential buyers.
- Retargeting Specific Accounts.
- Advertising improvement.
Usability
Alternatives Considered
6sense
Other Software Used
Semrush, Moz Pro, Ahrefs
Works as intended
Use Cases and Deployment Scope
Find new contacts to establish new business with. We also use it for campaigns, and seeing which accounts are shopping around. Specifically we can see what lines of business they may be interested in.
Pros
- Contact information
- Campaigns
- Intent data
Cons
- The quality of the contact information, specifically cell phones and email domains
Return on Investment
- Time efficiency
- Less searching on linked
Usability
Alternatives Considered
ZoomInfo Sales
Other Software Used
Salesforce CRM Analytics
User friendly and impactful ABM marketing tool
Use Cases and Deployment Scope
DemandBase One Marketing helps in Account Based Marketing, Identifying and Targeting high intent accounts, running display ads across their display network and creating audience orchestration and using it on other platforms such as Linkedin
Pros
- Identifying Accounts with intent
- Very intuitive UI & Amazing UX
- Targeting using Account & Person Level List
- Display Ad Network
Cons
- Reporting & dashboard
- ROI calculation of Demandbase
- Analysis & Recommendation
Return on Investment
- effective targeting
- increased advertising
- account identification
Usability
Alternatives Considered
Influ2
Best in class for ABM
Use Cases and Deployment Scope
Demandbase One is the palce where all our marketing department is looking in terms of information about our target accounts, it´s quick and easy to view. We also use it to create targeted ABM display campaigns for our targets accounts, delivering a very personalized messaging. It has become a fundamental part of our marketing strategy.
Pros
- Advertising to specific accounts
- Integrate information for different platforms
- Evaluate & Clasify the accounts
Cons
- Sometimes you need to dowload the tables to use specific filters
- It can be easier to implement
- The sales team needs to understand it better
Return on Investment
- No negative impact
- Better understanding of our accounts
- Better perfomance of our sales team
- Better control on the marketing campaigns
Usability
Alternatives Considered
6sense
Other Software Used
Adobe Marketo Engage, Oktopost, LinkedIn Marketing Solutions
Demandbase saves me so much time
Use Cases and Deployment Scope
We use Demandbase for tracking engagements across the organization so we connect with our prospects when they are ready to buy. We use it for targeted outreach to schools that are engaging with materials on our website.
Pros
- Highlighting accounts and prospects to reach out to
- The probability and scoring of the likelihood an account will become an opportunity or future customer
- Tracking engagements across a timeline
Cons
- It would be great if Demandbase had a live chat feature for people on the website
- Marking accounts as "engaged" when they've only opened one email. It might be better to mark an account as engaged when they've interacted with more than that.
Return on Investment
- Demandbase has helped save us time with prioritizing engaged accounts
- More effective campaigns
- Increased opportunities
Usability
Alternatives Considered
Drift
Other Software Used
Drift, Outreach, Salesforce CRM Analytics
