We use DemandScience Intelligence to look for additional contacts and contacts within prospective companies we are targeting. When looking to find as many angles into an opportunity, we are hunting for any relevant names we can find.
Pros
Identifies companies within a particular industry
Presents intent data
Cons
Quality of data
User interface
Integration with Salesforce.com
Likelihood to Recommend
Pricing model is good for a broad sales team. We are not heavy users but when we have used it the quality of the data is sometimes questioned by the users.
We use the tool for lead generation. We pull lead email and phone information.
We build ABM campaigns by utilizing intent data for purchasing along with keywords and technology install data. Leads must have a confirmed connection to email.
Pros
Has confirmed connection of active users and companies.
Allows viewing intent data of what companies or contacts have been searching.
Can view technology installation when doing a competitive analysis.
Cons
Better UI for selecting fields within a filter interface E.G., tech Install, and have the fields appear immediately.
Be able to deselect a filter box without needing to deselect sub-filter features within.
Likelihood to Recommend
If you're using the system for lead generation and intent data, it is great. If you're able to create a CRM integration to actively pull an ABM intent data list, you'll be able to track changes in intent search to reach criteria to interact and reach out for when a buyer is ready. A lot like marketing scoring rules for interacting with your website or from a whitepaper download, intent data is great to utilize for reaching out to potential clients when the time is right. And sales is sometimes knowing when the time is right.
Our team was having a hard time collecting relevant leads and so contracted DemandScience. At the start there was a non-negligible bounce rate and our team found that the BI feature did not do much to differentiate leads (i.e. there was limited/no difference in response rate). It was a bit of a hassle to reclaim credits that had bounced and were at first not possible to get back credits for people whose email hadn't bounced but had left the organization that the email was for 12+ months ago. All in all, has not been the right fit for us up til now. Account managers are decent and our team will be testing some new features over the next few months.
Pros
Data
Mobile
Customer service
Cons
Inaccurate data
You don't know if you've already downloaded the data for a user
Cost
Likelihood to Recommend
It might be suited for someone with a straightforward product based in the US. With a simple proposition that aligns with BI categories on the platform. Someone who has time to check if the data for the leads is correct. Less so for those based abroad or with limited resources.
