Emplifi

We cooperate with Emplifi to support our social media service program and basically use Care & Listening functions. It is great to help us integrate across social profiles on different platforms and deal with customer suggestions and complaints. Meanwhile, the labelling function also provides possibilities to analyze massive amounts of data.

Compared to similar products on the market, Emplifi offers more comprehensive functionality (for instance, they have also opened up certain capabilities for TikTok and YouTube) and superior after-sales support.

Publishing and meaurement for both central social media regular posts and campaigns.

Emplifi is well suited to our daily operations of our organization's communications function. From central perspective, we can easliy have an overall view of all the markets' social media status and performance. We're also keen on how to include our paid social campaigns into Emplifi.

Emplifi allows us to better distribute content across our multiple networks, and also gives us a richer picture with metrics. Regarding issues, we see that sometimes posting repeats posts or, for example, duplicates links. Reports have been sent by the company, but the problem persists. Beyond that, it's a very valuable tool that saves us time and allows us to see where we stand. AI tools allow us to create interesting copies.

Emplifi nos permite distribuir mejor el contenido en las múltiples redes que tenemos, de igual manera, nos da un panorama enriquecedor con métricas; en la cuestión de problemáticas, vemos que a veces al postear repite post o por ejemplo con links, los duplica, se han mandado reportes por parte de la empresa, pero la problemática sigue, de ahí en fuera, es una herramienta muy valiosa que nos ahorra tiempo y nos permite ver dónde estamos parados, así como las herramientas de IA nos permiten crear copys interesantes

Emplifi allows you to distribute content on many platforms, which saves a lot of time, in some cases it sometimes fails in terms of connection with X and Instagram, apparently the plug-ins fail a lot

Emplifi permite distribuir contenido en muchas plataformas, lo que ahorra mucho tiempo, en algunos casos a veces falla en cuanto a la conexión con X e Instagram, al parecer los plug ins fallan mucho

Parts of this review were originally written in Spanish and have been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.

I work in customer service and use Emplifi Social Marketing Cloud within the Dynamics 365 tool to respond to customers who contact us through public posts or direct messages we receive on our social media profiles on Instagram, Facebook, X (Twitter), and TikTok. Emplifi Social Marketing Cloud brings all social profiles together in a single tool, keeps a history of customer messages, and allows for content control and moderation. This means that the team doesn't need multiple logins, and everyone has access to customer contacts and messages.

Overall, the application is very good, but as my access is limited, I don't manage accounts or staff. I only use the tool to respond to customers directly. Therefore, I believe that the tool serves its purpose, with only a few adjustments needed to make it more comfortable or pleasant to use.

We use Emplifi Social Marketing Cloud to track organic social performance metrics, as well as for community management across organic and paid social comments. Without it, we wouldn't have consistent and clear data and insights on our post and profile performance. It serves to demonstrate the value of our organic reach but also to inform us of what content resonates best with our audiences.

- Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.

Emplifi is a very useful platform that helps us interact with consumers of our various brands. It helps us decrease SLA, and gain unique insights in our consumers. For us, Emplifi is essential to create two-way dynamic communication with our consumers. Our consumers value this lower barrier to contact us and getting interaction on the content they share with us and publicly.

It is great to lower barriers to interact with consumers and to create a two-way communication. For more complicated cases, it may not be as appropriate for which a more traditional case handling system can be more convenient

We use Emplifi Social Marketing Cloud to respond all the comments on Facebook, instagram, Tiktox and X (twitter) to generate a lot of interaction on social media and closeness to people so that people identify with the brand. Also we program an publish the conten trough Emplifi Social Marketing Cloud to all the social networks mentioned above.

I think Emplifi Social Marketing Cloud is so neccesary to social media managment and it could have their mistakes or errors but i hope that it may change soon, i don't believe that exist escenaries where Emplifi Social Marketing Cloud would be less appropriate is an incredible tool that is imposible not love it. May your menage in social media super easy

We use Emplifi Social Marketing Cloud for scheduling social media posts on behalf of clients, and we use the community management tool to reply to customer service-related questions or other general fan engagement. Further, we use the analytics section to create monthly and quarterly data reports. We are also looking into the social listening tool.

This is an ideal platform to use for reporting out on the data from your social media content, scheduling posts with ease, including QA steps, and looking through fan engagements/comments/questions for community management purposes.

The Emplifi Social Marketing Cloud Ecosystem is what we use in order to tackle community management in our organization. It solves the issue of having to switch through multiple platforms/social channels to answer all customer inquiries/comments. As a marketing agency, we are using it as part of our community management strategy to make it quick and easy for our team to not only engage with our audience, but also quickly collaborate on any escalations if necessary.

This is well suited for any marketer trying to get a strong handle on community engagement. There are multiple features to track different people, create agent cases to contact customers, and also track competitors on how they are performing socially. It is also super well suited for replying to DMs and keeping track of history of interactions with customers without it feeling clunky. The feed for community itself is very intuitive.

Emplifi Social Marketing Cloud helps us to track the daily conversations generated by our content for the hole brands ecosystem in the agency. This helps us to understand the sentiment and the main topics that our community have. Aiming on better content delivered to our audience and higher results in interaction and community.

Well suited: the complete community management hub, where you can tag the messages from the audience to have a complete report of topics and sentiment.

Less appropiate: the content inspiration feed, sometimes is very low in results or accuracy in the results.