Ensighten Manage Reviews & Insights

Score6.8 out of 10

66 Reviews and Ratings

Community insights

TrustRadius Insights for Ensighten Manage are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Ensighten Manage is a versatile tool that is widely used by various teams, such as Digital Marketing, Internet Development, and IS Architecture. Users rely on this application to manage web analytics tagging on their internet-facing websites, allowing for fast implementation and easy adjustment of code. With Ensighten Manage, non-technical users can configure and deploy tags quickly without going through the lengthy web development patch cycle. This feature has been particularly useful for implementing new tracking pixels and deploying Omniture, Google, and Test and Target tags at Autodesk.com. Additionally, the software allows for testing different scripts on production without committing them to the environment, providing flexibility and control for users across multiple departments.

One of the key use cases of Ensighten Manage is its ability to streamline tag implementation for websites and social media pages. By consolidating tag management into one platform, users can easily implement and manage tags for multiple campaigns efficiently. The software addresses the problems associated with traditional tagging methods by making implementation much easier compared to coding each individual page separately. This has significantly improved the speed to market, accuracy, and performance of tag deployments for organizations using Ensighten Manage. Moreover, it enables users to reduce the time to deployment for web analytics tags while maintaining oversight and governance.

Another important use case of Ensighten Manage is its role as a tag manager for third-party tags and Target mbox tags. The software provides a solution to the problem of controlling JavaScript code for third parties and allows users to make changes more easily. This has been particularly beneficial for managing advertising needs across 200 different websites in one place. By consolidating multiple instances of tags into Ensighten Manage, organizations have improved governance management and reduced dependence on technology teams.

Overall, users have found Ensighten Manage to be a flexible and powerful tool that enables them to easily test, QA, and launch new or updated tags without involving IT teams. It has eliminated tight dependencies between website implementation and tagging code, providing users with more control and flexibility. Furthermore, the software has helped organizations become more agile in terms of delivery cycles for analytics tags by decoupling IT development cycles from tagging initiatives. This has resulted in faster deployment of analytics tags, making Ensighten Manage a valuable asset for the whole organization, particularly in the areas of analytics, third-party scripts injection, and TMS data management.

Reviews

27 Reviews

Ensighten - one of the best enterprise tag management solution

Rating: 8 out of 10

Incentivized

November 4, 2016

Use Cases and Deployment Scope

Ensighten is being used to mange around 500 tags across 6 Websites. We have it deployed to Dev, QA and Prod environments. It enables our non technical users to create tags and deploy them in a few minutes instead of waiting on a development cycle which could be anywhere between 2 weeks to 2 months. It enables tag delivery for different campaigns and take down after the campaign is done.

Pros

Provides around 578 Apps, which are templates for various advertisement tags. Non technical business users can use a form based UI to enter values which are used by the App to create the tag code.
Provides the concept of Spaces which can be used for access restriction, manage tag development and QA process.
Provides tag firing timing control. Tags can fire immediately, after DOM has loaded, or after page has loaded.
Provides helper frameworks that enable features such as event triggering, DOM changes etc.

Cons

Manage 2.0 UI is slow to load.
Manage UI view tag feature is not very useful.
Tag enabling and disabling cannot be automated. We have requested this feature.

Likelihood to Recommend

Ensighten manage can be setup to be used by non technical business users. However the product provides a lot of flexibility by the way of custom custom Javascript and HTML tags, and advanced features like events, which needs coding experience as well as understanding of web technologies. Ensighten mobile is also a promising tool, but so far we have not had any luck setting it up, mainly due to challenges with Android setup.

Abhijeet Karmase

Senior Support Engineer in Information Technology at Safeway (10,001+ employees)

Vetted Review

3 years of experience

View profile

Ensighten Tag Manager Gets the Job Done.

Rating: 10 out of 10

Incentivized

January 26, 2016

Use Cases and Deployment Scope

Ensighten manage is used company wide for managing many aspects of property functionality.

Pros

Reliable speed and uptimes.
Ability to easily test current deployments with Ensighten Inform.
Clear and concise status reports and error reports that are easily actionable.

Cons

The UI could more intuitive.
Hard to manage items staged for deployment for specific environments. Must deploy all items staged for an environment instead of being able to pick and choose those items individually which makes it hard to collaborate.
More intuitive and robust search and sort options would be helpful when managing many deployments.

Likelihood to Recommend

Because of the barriers of the system in collaboration, management by a small team and limited use cases are necessary.

Giancarlo Morillo

AdOps/Full-Stack Engineer in Engineering at Hearst (10,001+ employees)

Vetted Review

1 year of experience

View profile

Ensighten Manage Review

Rating: 8 out of 10

Incentivized

January 15, 2016

Use Cases and Deployment Scope

We use Ensighten Manage to manage web analytics tagging on our internet-facing websites. Currently, only the Digital Marketing, Internet Development and IS Architecture teams are given access. This application addresses the need to configure and deploy a variety of tagging requirements in an agile fashion that avoids the lengthy web development patch cycle.

Pros

Supports typical software development life cycle (SDLC) process by facilitating DEV, QA and PROD deployment stages through spaces.
Roles and security can be thoroughly defined.
Very good selection of tagging technologies.
Site is stable, no availability concerns.
GUI in general is straightforward.

Cons

Improve speed of publishing.
Add security at the tag type level (i.e. only ADMIN role has access to custom-code tag).
Keep up to date with Google Analytics features.

Likelihood to Recommend

Ensighten Manage is well suited in security-focused, policy and process-driven, highly collaborative environments needing technical flexibility and high-availability demands.

Patrick Legaspi

Technical Analyst Sr in Information Technology at Fidelity Investments (10,001+ employees)

Vetted Review

1 year of experience

View profile

A premature review of Ensighten Manage (still in the process of deploying!)

Rating: 7 out of 10

Incentivized

December 22, 2015

Use Cases and Deployment Scope

We are using Ensighten Manage as a tag management system for our public-facing website, with the intention of consolidating the implementation and operation our 3rd party applications.

Pros

Despite requiring synchronous loading in the head of the page, we have not detected any impact on page load times or overall performance.
Since the particulars of how to sync and sequence deployments onto a page are understood and done correctly, applications load and run as expected.

Cons

The user interface is not very good. Checkboxes don't necessarily reflect the selection state of deployments so clicking around a page will inevitably confuse the user as to what they're doing.
The process of enable/disable, commit/uncommit, publish - while probably necessary - is not intuitive, even for experienced users.
The deployment wizards are more limited than you'd initially think and most deployments will end up being custom javascript which can be challenging to maintain in the web interface.

Likelihood to Recommend

Getting Manage and its deployments to work in a single-page app (in our case, Angular) has been challenging because of deployment load sequences and reliance on named events to execute functions. Because of scoping issues it'd be helpful to be able to pass variables through these events as parameters, but at the moment it can't be done. This has prevented us from fully uploading some of our tracking logic to Ensighten as we'd like and it remains in our own codebase.

Frank Yang

Senior Front-End Web Developer in Information Technology at The Globe and Mail (501-1000 employees)

Vetted Review

1 year of experience

View profile

Time saver

Rating: 8 out of 10

Incentivized

December 21, 2015

Use Cases and Deployment Scope

Ensighten Manage is being used globally across the entire organization. It became the Citi global standard for tag management after a successful implementation in Brazil, where we removed all the hardcoded tags on our site and migrated them to Ensighten Manage.
Ensighten Manage is being used to serve digital analytics tags, pixel tags, targeting tags, etc.

Pros

Integration with several tools, Ensighten Manage is practically vendor agnostic, no matter the solution you choose for your analytics or targeting tools.
User management and permissions. You can create many user profiles with different permission levels to suit your needs. As a financial company, user management is always a critical part of any implementation and Ensighten Manage does that very well.
Great performance on the site, it really helped us clean up page code and make pages lighter.

Cons

The interface is slow, I believe it should be a lot faster.
As any relatively new tool in the market, there are a few bugs that sometimes take more time than expected to be fixed.

Likelihood to Recommend

Ensighten Manage is well suited for large companies, with complex tag solutions and several vendors. A small site with a couple of tags would probably not need something as robust.

Verified User

Manager (10,001+ employees)

Vetted Review

2 years of experience

Best Enterprise TMS solution

Rating: 10 out of 10

Incentivized

December 18, 2015

Use Cases and Deployment Scope

Ensighten Manage is used to deploy all our analytics tags, marketing pixels, web performance tags and also custom asynchronous javascripts for various business purposes. We are rolling out Ensighten TMS throughout our organization and it is being used for all applications except for a few that are maintained by third parties. It has helped us decouple IT development cycles from tagging initiatives and has vastly reduced the delivery cycle of analytics tags and made us hugely agile in that respect.

Pros

It has helped us improve page load performance
The use of DataLayer object in combination with Manage has made the tagging process much more scalable and efficient
Dependency on IT development team is minimal once the bootstrap and dataLayer object is in place.

Cons

Ability to version deployments and comparing code between versions

Likelihood to Recommend

N/A

Verified User

Director in Information Technology (10,001+ employees)

Vetted Review

2 years of experience

Lets Optimize Ensighten Manage

Rating: 8 out of 10

Incentivized

December 18, 2015

Use Cases and Deployment Scope

We use Ensighten Manage primarily for handling all of our analytics and demand gen tags such as Adobe Site Catalyst, GA, and other demand gen pixels such as Kenshoo, Sizmek and Google Lead Service tags. Other testing tags such as M360 are also hosted within Ensighten. The Ensighten Manage tool is being used currently within Marketing only. It addresses the problem of not having to wait for monthly release cycles to push out codes (either new ones or updates to existing codes) and gives us the capability to implement them in a much more agile manner.

Pros

Alerting capabilities help us to detect faulty tags being injected onto the site which allows the marketing teams to push back on pixel vendors providing us with code that could interfere with site performance
Site speed and load testing features are key to site performance for our website as they directly impact conversions and Manage helps to monitor and provide report-outs early on to troubleshoot any slowdowns
Predefined templates for codes are good in order to leverage existing code base and not 'so as to say' reinvent the wheel for code pushouts of standard analytics tags

Cons

While the code templates that are already existent provide an easy interface to leverage existing code sets, custom codes still need to be written a lot of times since the templatized versions apply them to a global scope only and not for individual URLs or regex's for specific use cases for pixel vendors. Also, the library needs to be updated more frequently with new pixel vendors injecting their own variations of codes
Professional services (both the shared and dedicated model) definitely needs a lot of improvement since this is something that we have been immensely challenged with as a client of Ensighten in general. General response times and availability of support hours both from an account management standpoint and professional services/support standpoint have been quite challenging in the past year or two and there has been no real progress on this front
Ensighten Manage uses its own best practices to modify certain code sets from say JavaScript to Jquery for instance as it may be more compatible within its platform. This needs to change so that the tool is more nimble, agile and flexible in accepting and executing on different vendor codes

Likelihood to Recommend

Ensighten is well suited for quickly deploying codes wherein more dependencies are involved with other groups to push out analytics codes in general. Ensighten Manage is less suited for, at least currently, auto correcting and optimizing for bad codes being provided by multiple sources. This is definitely an avenue for improvement.

Verified User

Analyst in Marketing (10,001+ employees)

Vetted Review

4 years of experience

Ensighten Manage to the rescue!!!

Rating: 10 out of 10

Incentivized

December 16, 2015

Use Cases and Deployment Scope

Our organization is currently introducing Ensighten Manage into the digital infrastructure across multiple lines of business globally. At least one regional team has fully integrated Manage as its tool of choice to deploy all of its marketing, advertising and analytics tags as well as some other custom apps. We have been able to consolidate multiple instances of the same types of tags in to a single instance, improve governance management of tags, and start the process of limiting dependence on technology teams and processes. The speed to production for the tags we have deployed via Manage is a tremendous value add to our organization.

Pros

Flexibility of user account management
Ease of applying new and existing tags to websites.
Excellent consultant support.

Cons

Churning of the UI. At times the UI is slow to respond and requires closing and restarting the browser or clearing cache and cookies to display the menus.
Greater visibility of user activity throughout the entire tool. Even when using the super user Account-Admin role, updates/edits to user accounts can go undetected and do not show up in user activity logs. This is a critical element to user entitlement security management.
A built-in user dependence mechanism that will force review of deployments before they can be enabled, committed and/or published. The ability to assign tasks is great, but would work better within our organization, if we so choose, we can assign a task and restrict to movement of a deployment until the next in line associate performs their given function.
Periodic prompts to reset the user password.

Likelihood to Recommend

Ensighten Manage is more suited in deploying analytics and marketing/advertising tags due to the dynamic nature of these types of tools. Is also great for vetting new vendors and their tools/apps and conducting proof of concepts ahead of full on deployments.

Verified User

Administrator in Information Technology (10,001+ employees)

Vetted Review

1 year of experience

NASCAR.com and Ensighten Manage - A Great Pair.

Rating: 10 out of 10

Incentivized

December 16, 2015

Use Cases and Deployment Scope

Ensighten Manage is used by our analytics team to deploy tags across the entirety of NASCAR.com and its related properties. Ensighten Manage is used to provide a level of agility that we did not posses prior to engaging with Ensighten. The product allows us to deploy tags without requiring to go through the entire development cycle, which can cause issues when we need to deploy code rapidly to address tagging concerns.

Pros

Deploy tags to a number of different environments to allow for a rapid QA process.
Facilitates the use of A/B testing through a combination of Adobe's Test and Target tool and the Visual tagger.
Allows us to shift tagging considerations for our mobile application from the development team to the analytics team.

Cons

This one is difficult, as Ensighten Manage offers a great deal of improvements over Adobe's out-of-the-box solution.
I'd like to see the visual tagger fleshed out, to allow the tool to grab elements on the page and apply tracking variables to them. Currently, this is not supported.
I'd also like to see Manage's debugging tool improved - the e.gif method is still a bit complex for some business owners to understand.
The UI for Ensighten Manage - Mobile needs some help - I understand that a new build is in the works, but our Manage support team has had to build specifically for the older environment, knowing that we will need to transition to the new build at a later point in time.

Likelihood to Recommend

Ensighten Manage is very useful when we need to place click tags on a page, or apply standard page level tracking to a page by merely inserting a single line of code. The greatly facilitates the analytics process for our developers.

Ensighten Manage is less useful when a data layer is not specifically created for the tool. We scraped the page for some elements, but we are not getting full value out of the tool as a result.

Verified User

Analyst in Information Technology (51-200 employees)

Vetted Review

2 years of experience

Ensighten review

Rating: 7 out of 10

Incentivized

December 15, 2015

Use Cases and Deployment Scope

Ensighten is being used across multiple teams within our digital department. This includes the marketing, analytics, advertising and development teams. Having Ensighten has been really useful for managing our advertising needs as it allows us to easily manage ad tags in one place instead of having to manage them across 200 different websites. It also allows us to give access to these tags to the third party company that manages them, instead of the team having to try to make changes within the code.

The main problem we have had is with our analytics system: we use IBM Digital Analytics, and although there is an app in Ensighten for this, it doesn't quite work correctly for us as it doesn't always fire when the data is available on the page. This means the parameters aren't always populated correctly. It has also meant that we have had to break our IBM Digital Analytics implementation into two places, one part is in the code which is in charge of rendering all the correct data that is needed for the tags and the second part is within Ensighten. This means when we have a bug trying to decode is a lot more tricky.

Pros

Improved our page performance
Allows us to have all our tags managed in one place
Allows us to give access to changing tags to companies/users that wouldn't normally have access to our code

Cons

Debugging becomes difficult when we are using Ensighten to render tags that are based on data from our code on the page
Because it is so simple to use we have had people updating tags and not realizing they are breaking the site
Removes any kind of regression testing that would usual take place when making code changes therefore opening us up to many risks

Likelihood to Recommend

Ensighten works very well for small tags that are easy to implement and are not affected by other tags or data from the page. It is also very helpful for managing our ad tags. Seems less appropriate for very complicated/large tags which are generated by multiple parameters from the website, like digital analytics. Because this tag is so complicated and has so many parameters it can be difficult to generate all this complexity in Ensighten. It also doesn't seem to work very well if you are not using the American version of IBM Digital Analytics, which we are not.

Verified User

Analyst in Research & Development (1001-5000 employees)

Vetted Review

1 year of experience

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Lets Optimize Ensighten Manage

Rating: 8 out of 10

Incentivized

December 18, 2015

Use Cases and Deployment Scope

Pros

Alerting capabilities help us to detect faulty tags being injected onto the site which allows the marketing teams to push back on pixel vendors providing us with code that could interfere with site performance
Site speed and load testing features are key to site performance for our website as they directly impact conversions and Manage helps to monitor and provide report-outs early on to troubleshoot any slowdowns
Predefined templates for codes are good in order to leverage existing code base and not 'so as to say' reinvent the wheel for code pushouts of standard analytics tags

Cons

While the code templates that are already existent provide an easy interface to leverage existing code sets, custom codes still need to be written a lot of times since the templatized versions apply them to a global scope only and not for individual URLs or regex's for specific use cases for pixel vendors. Also, the library needs to be updated more frequently with new pixel vendors injecting their own variations of codes
Professional services (both the shared and dedicated model) definitely needs a lot of improvement since this is something that we have been immensely challenged with as a client of Ensighten in general. General response times and availability of support hours both from an account management standpoint and professional services/support standpoint have been quite challenging in the past year or two and there has been no real progress on this front
Ensighten Manage uses its own best practices to modify certain code sets from say JavaScript to Jquery for instance as it may be more compatible within its platform. This needs to change so that the tool is more nimble, agile and flexible in accepting and executing on different vendor codes

Likelihood to Recommend

Verified User

Analyst in Marketing (10,001+ employees)

Vetted Review

4 years of experience