Epsilon PeopleCloud (formerly the Agility platform with Agility Harmony) is an enterprise-level email marketing and cross-channel campaign management platform competing with Responsys, Cheetah Mail, ExactTarget, etc. The vendor has a strong international presence with staff in 14 countries.
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Sr. Digital Marketing Specialist @ Radisson Hotel Group in Marketing at Antenna (1001-5000 employees employees)
Pros
Fairly intuitive if you have previous experience with high-end email tools.
The training opportunities are good - they offer both online and/or live training.
The support we receive is very good.
The reporting feature is good - a lot of detailed information.
Cons
The tool could be improved to "remember" where you last left off (specific user). Having to constantly retrace steps if you get logged out is annoying.
Hitting the "back" arrow sends you back to a main section, when it should send you back to where you previously were.
It would be nice to see performance reports available within the campaign itself, as well as within the reporting section.
Ability to NOT be able to change anything in a campaign after it has launched. This has happened multiple times. We usually copy a previous campaign to start a new one but often, we end up changing content on the version we are copying from -- this is very annoying and dangerous.
Return on Investment
Increased email production = more communication to customers.
Better reporting = determine areas for improvement or scale up efforts.
Working on getting our triggered emails optimized - there's a great opportunity for this with this tool.
Alternatives Considered
Oracle Responsys and HubSpot
Other Software Used
Adobe Photoshop, OneNote, Smartsheet, Trello
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