Faraday

What is Faraday?

Faraday headquartered in Burlingoton offers their marketing analytics platform, designed to include everything needed for data science, from native integrations and consumer data to automated machine learning and turnkey deployment capabilities. Faraday AI is deployed through 5 related products to help users understand their business's customers, their preferences, and also to understand their business's market niche with location data, etc.

Categories & Use Cases

Market Intelligence
Predictive Analytics

Media

The dashboard provides at-a-glance analytics from different parts of the Faraday prediction cloud. Find out which of your personas are making purchases, keep track of prediction deliveries to your stack, and more.

In Explore, visualize the location of your customer base, compare your customers to the rest of the population, and analyze where your best opportunities lie for specialized targeting campaigns.

With the personas console, review key attributes that were used to cluster your personas in Faraday and how they break down when compared to each other.

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