Customer interaction histories
Users can view the entire customer conversation history when responding to a mention.
Cat avg: 8.2
Top Performing Features
Content marketing
Users can discover content from social media conversations and leverage it in marketing materials.
Cat avg: 8.3
Campaigns and promotions
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.
Cat avg: 7.8
The software allows users to monitor, publish and respond via Twitter.
Cat avg: 8.9
Worst Performing Features
The software allows users to monitor, publish and respond via Instagram.
Cat avg: 9.2
Boolean keyword searches
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
Cat avg: 7.8
Filtering out noise/spam
Users can filter out irrelevant search results through excluded keyword terms and other measures.
Cat avg: 6.9
Curations Features from Reviews
Listening/monitoring
Using complex keyword searches to surface insights from social media conversations.
6-23%
Boolean keyword searches
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
Category average: 7.8
Filtering out noise/spam
Users can filter out irrelevant search results through excluded keyword terms and other measures.
Category average: 6.9
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
8-2%
Customer interaction histories
Users can view the entire customer conversation history when responding to a mention.
Category average: 8.2
Marketing
Using the software to increase customer engagement and grow customer base via social media channels.
8+1%
Content marketing
Users can discover content from social media conversations and leverage it in marketing materials.
Category average: 8.3
Campaigns and promotions
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.
Category average: 7.8
Channel coverage/integration
Effective integration with social media networks, including the ability to monitor, publish and respond.
6.9-22%
Twitter
The software allows users to monitor, publish and respond via Twitter.
Category average: 8.9
Facebook
The software allows users to monitor, publish and respond via Facebook.
Category average: 9.2
LinkedIn
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
Category average: 8.9
Google+
The software allows users to monitor, publish and respond via Google+.
Category average: 9
Instagram
The software allows users to monitor, publish and respond via Instagram.
Category average: 9.2
Pinterest
The software allows users to monitor, publish and respond via Pinterest.
Category average: 8.4
YouTube
The software allows users to monitor, publish and respond via YouTube.
Category average: 8.4
Account management
Users can manage access to multiple social media accounts.
8-5%
Mobile access
Users can effectively use the software through a mobile or tablet device.
Category average: 8.1
Curations Features from the Vendor
Listening/monitoring
Vendor-reviewedBoolean keyword searches
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
Filtering out noise/spam
Users can filter out irrelevant search results through excluded keyword terms and other measures.
Engagement
Vendor-reviewedCustomer interaction histories
Users can view the entire customer conversation history when responding to a mention.
Marketing
Vendor-reviewedContent marketing
Users can discover content from social media conversations and leverage it in marketing materials.
Campaigns and promotions
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.
Channel coverage/integration
Vendor-reviewedTwitter
The software allows users to monitor, publish and respond via Twitter.
Facebook
The software allows users to monitor, publish and respond via Facebook.
LinkedIn
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
Google+
The software allows users to monitor, publish and respond via Google+.
Instagram
The software allows users to monitor, publish and respond via Instagram.
Pinterest
The software allows users to monitor, publish and respond via Pinterest.
YouTube
The software allows users to monitor, publish and respond via YouTube.
Account management
Vendor-reviewedMobile access
Users can effectively use the software through a mobile or tablet device.
Additional Features
Vendor-contributedHuman moderation and curation
Content sharing to retail network (for brands)
Rights management
ROI reporting and analytics