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Curations

Score8 out of 10

2 Reviews and Ratings

What is Curations?

Bazaarvoice Curations is a social media curation platform that enables brands and retailers to gather social media content that is tailored to their marketing needs and display it on their website. The vendor says that their platform allows users to build engaging experiences on their site with high-quality, relevant social content that is backed up with their expertise in moderation.

Top Performing Features

  • Customer interaction histories

    Users can view the entire customer conversation history when responding to a mention.

    Category average: 8.2

  • Content marketing

    Users can discover content from social media conversations and leverage it in marketing materials.

    Category average: 8.4

  • Campaigns and promotions

    Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.

    Category average: 7.7

Areas for Improvement

  • Google+

    The software allows users to monitor, publish and respond via Google+.

    Category average: 9

  • Pinterest

    The software allows users to monitor, publish and respond via Pinterest.

    Category average: 8.4

  • Instagram

    The software allows users to monitor, publish and respond via Instagram.

    Category average: 9.2

Bazaarvoice Curations Review

Pros

  • It helps you understand a high level of product and review performances. This feature will help you improve your products, customer service, pricing, and technical feature roadmap.
  • Bazaarvoice Curations helps measuring the satisfaction and NPS of our customers.
  • The automated reporting and customization for various reporting structures allow focusing on specific areas of improvement.

Cons

  • There could be lags and lapses in service that takes a while to resolve and integrate it.
  • The high level of complexity for the data feeds could make you work longer in the initial set up.
  • In eCommerce, it is important to integrate different services and we found it difficult to integrate with our internal search platform.

Return on Investment

  • Bazaarvoice Curations surely makes a positive impact by giving you an understanding of your customer feedback, ratings, and reviews.
  • It helped improve products, offerings, services, and we could gain more repeat business with the product.

Other Software Used

Bazaarvoice Conversations, Bazaarvoice Local, Adobe Campaign