TrustRadius: an HG Insights company

What is Fraud Blocker?

Fraud Blocker, developed by Fraud Blocker, LLC, is a click fraud protection service that helps businesses detect and block fraudulent ad clicks in real-time. According to the vendor, this solution is suitable for businesses of all sizes, including digital marketing agencies, e-commerce companies, online advertisers, affiliate marketers, and app developers. The aim is to improve the quality of traffic and leads, save advertisers money, and enhance their ad performance.

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Categories & Use Cases

Media

Screenshot of a Fraud Blocker dashboard
Screenshot of the Fraud Score
Screenshot of Fraud Blocker's automation
Screenshot of how Fraud Blocker prevents accidental clicks
Screenshot of savings, created by Fraud Blocker

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Screenshot of a Fraud Blocker dashboard

Cost-Effective Fraud Protection That Made an Immediate Impact on Our Campaign Performance

Use Cases and Deployment Scope

We brought on Fraud Blocker because our Google Ads campaigns were increasingly being drained by non-converting traffic. We strongly suspected click fraud, but didn’t have a clear way to track or prevent it. We needed a dedicated solution to clean up our traffic and protect our ad budget.

Pros

  • Automated IP blocking
  • Real-time fraud score tracking

Cons

  • If we could request one enhancement, it would be more real-time alerts, particularly during campaign surges or fraud score spikes. Instant notifications would allow us to react even more quickly to emerging threats.

Return on Investment

  • Noticeable improvements in lead quality from paid campaigns.
  • More accurate reporting, which allowed our marketing team to make smarter optimization decisions based on reliable data.

Usability