Session Recording and Replay
Session recording and replay features allow users to analyze visitor behavior on one particular webpage.
Cat avg: 9.6
Top Performing Features
User Segmentation
Creates user segments based on demographics, location, preferences, and past behavior.
Cat avg: 9.7
Heatmap tool
A tool that shows which elements of the page generate the most visitor engagement.
Cat avg: 9.8
Conversion tracking
Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.
Cat avg: 9.6
Worst Performing Features
Mobile App Analytics
Analytics based on real-time user mobile access.
Cat avg: 8.8
Goal tracking
Enables users to set up key website/mobile performance metrics on their landing pages and track them.
Cat avg: 8.9
Responsive Design for Web Access
Web design aimed at producing easy-to-read sites across a range of different devices.
Cat avg: 9.2
Fullstory Features from Reviews
Mobile Capabilities
Support for mobile devices like smartphones and tablets.
6.2-28%
Responsive Design for Web Access
Web design aimed at producing easy-to-read sites across a range of different devices.
Category average: 9.2
Mobile Application
A dedicated app for iOS and/or Android.
Category average: 9.4
Dashboard / Report / Visualization Interactivity on Mobile
In-app dashboard reports and data visualization.
Category average: 9
Mobile App Analytics
Analytics based on real-time user mobile access.
Category average: 8.8
Results and Analysis
Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.
9.2-1%
Heatmap tool
A tool that shows which elements of the page generate the most visitor engagement.
Category average: 9.8
Click analytics
Click analytics reports display how many clicks certain page elements receive and provides visitor engagement insights.
Category average: 9.4
Scroll maps
Scroll maps display how far down the page users scroll.
Category average: 9.2
Form fill analysis
Enables users to view visitor interaction with forms and identify which parts of the form visitors fill out first and which fields lead to increased visitor drop-off.
Category average: 9
Conversion tracking
Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.
Category average: 9.6
Goal tracking
Enables users to set up key website/mobile performance metrics on their landing pages and track them.
Category average: 8.9
Funnel Analysis
Maps and analyzes the steps taken by visitors towards a conversion point on a website or app.
Category average: 9.1
Session Recording and Replay
Session recording and replay features allow users to analyze visitor behavior on one particular webpage.
Category average: 9.6
User Segmentation
Creates user segments based on demographics, location, preferences, and past behavior.
Category average: 9.7
Fullstory Features from the Vendor
Customer experience management
Vendor-contributedProduct usage analytics
The ability to see how, where, and when users are using your platform (e.g. how long users spend on a page, which actions they take, etc.)
Customer experience profiles
Profiles that correspond to individual customers or accounts and display a record of interactions your brand has had with that customer.
Customer experience dashboard
A dashboard that shows an aggregated view of things like customer sentiment, churn risk, qualitative and quantitative feedback, etc.
Customer journey mapping
The ability to map out the journey your customers take by persona.
AI-powered recommendations
Customer experience optimization recommendations that are driven by AI-recommendations.
Multi-channel customer feedback collection
The ability to collect qualitative and quantitative feedback from customers across a range of inputs. These could include in-app polls and surveys, email surveys, comments made on social platforms, SMS / messaging comments, NPS score, customer contributed videos, and focus group interviews.
Results and Analysis
Vendor-contributedHeatmap tool
A tool that shows which elements of the page generate the most visitor engagement.
Click analytics
Click analytics reports display how many clicks certain page elements receive and provides visitor engagement insights.
Scroll maps
Scroll maps display how far down the page users scroll.
Form fill analysis
Enables users to view visitor interaction with forms and identify which parts of the form visitors fill out first and which fields lead to increased visitor drop-off.
Conversion tracking
Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.
Goal tracking
Enables users to set up key website/mobile performance metrics on their landing pages and track them.
Funnel Analysis
Maps and analyzes the steps taken by visitors towards a conversion point on a website or app.
Session Recording and Replay
Session recording and replay features allow users to analyze visitor behavior on one particular webpage.
User Segmentation
Creates user segments based on demographics, location, preferences, and past behavior.
Mobile Capabilities
Vendor-contributedResponsive Design for Web Access
Web design aimed at producing easy-to-read sites across a range of different devices.
Mobile Application
A dedicated app for iOS and/or Android.
Dashboard / Report / Visualization Interactivity on Mobile
In-app dashboard reports and data visualization.
Mobile App Analytics
Analytics based on real-time user mobile access.
Security and Administration
Vendor-contributedPlatform single sign-on (SSO)
The ability for users to log into the platform using single-sign-on.
GDPR compliance
The platform complies with current GDPR and data privacy standards.
Secure web hosting
Secure website hosting with SSL encryption.
Audit logs
A record of user activities within the landing page and website building platform.