TrustRadius: an HG Insights company

Heymarket

Score7.1 out of 10

4 Reviews and Ratings

What is Heymarket?

Heymarket is an essential business text messaging solution that offers a smarter way to send messages, share communication history and manage customer conversations. It was designed for professionals who want to streamline their messaging workflows with customers, contractors or partners using their own phone number. Heymarket allows users to send, read and respond to messages from their computer or phone's native app via SMS, Facebook Messenger, Apple Business Chat, Google's Business Messages, and WhatsApp without installing additional apps.

With Heymarket shared inbox feature, teams in sales, marketing operations or support can work together more efficiently by assigning individual chats within the unified inbox allowing team members a clear view of what has been worked on previously in any given conversation. Furthermore contacts can be organized into lists while internal notes and reminders ensure prompt follow-ups which improves overall productivity. The addition of customized web chat widgets further adds value to the product as it provides companies with the ability to stay connected with visitors browsing their websites thereby offering real-time communication options for information sharing and feedback collection.

Categories & Use Cases

Easy to use right away

Use Cases and Deployment Scope

We use Heymarket to communicate between our clients, inspectors, and home occupants. We also send confirmation texts, links to schedule our inspections, remind clients of their scheduled inspections as well as remind our inspectors if they have not submitted their reports on time. The ability to have a shared inbox has made communication seamless.

Pros

  • Easy to use interface
  • Shared text inbox
  • Ability to tag users in conversations

Cons

  • It could be easier to set up campaigns
  • Group texting is missing
  • Can duplicate users

Return on Investment

  • It has reduced our response time to outreach
  • Allows the team to handle more on their own without needing engineer help
  • Our clients prefer texting and this helps to support them.

Usability

Alternatives Considered

OpenPhone

Other Software Used

Slack, Dialpad Connect, HubSpot CRM

Heymarket: A Great Solution for Streamlined Customer Messaging

Use Cases and Deployment Scope

Our team uses Heymarket for both of our apps for customer communication to ensure that our emails are responded to quickly. For one of our apps, we use it only when we need to notify a customer that there is an issue with their order. Those texts are sent manually by Customer Service. For our other app, we use the Heymarket API to send order confirmations, send proofs, give status updates, and also contact customers regarding issues with their orders.

Pros

  • Sends personalized messages with tags and templates.
  • Automates routine communications like order updates or follow-ups.
  • Schedules messages to be sent at specific times.
  • Manages customer opt-ins/opt-outs to comply with current regulations.
  • Integrates with tools we use, like HelpScout.

Cons

  • Automation rules lack flexibility for complex workflows.
  • Unable to auto close messages sent through API, which results in our team having to close several messages manually each day.
  • The search function could be improved.
  • The mobile app has never worked for any member of our team, which is frustrating.
  • Does not have time-zone specific scheduled deliveries and does not mention the customer's time zone when messaging, unlike JustCall.

Return on Investment

  • Faster and more personalized responses, which improve customer experience.
  • Built-in opt-in/out management reduces the risk of non-compliance with regulations.
  • Inability to auto-close API messages results in a lot of lost time for CS as they have to manually close every message sent through API.
  • The cost, especially if we decide to send marketing messages, is rather high compared to other companies we have used.

Usability

Alternatives Considered

JustCall, SonarQube Cloud and Slack

Other Software Used

Slack, JustCall, Google Ad Manager, Facebook Messenger