HG Insights Platform

• Improved Sales Efficiency
• Higher conversion rates
• Lacks mature data driven process

We primarily use the HG Insights Platform to evaluate the cybersecurity maturity, tech stack, spend potential and intent for both our clients and new prospective clients

• it is hard to quantify currently, but word on the street among sales team is positive
• we are trying to tag new leads with a field indicating they are HG, but it is in process

Salesforce Data Cloud, Microsoft Power BI

The HG Insights Platform is helpful in researching leads and data enrichment for the accounts in our database. It has a unique feature that allows you to see the software stack for each company they have a profile on and follow softwares tagged with similar categories to your product. I also find it easy to use and integrate with our CRM.

• It is helpful for efficiency in a data cleaning project
• It has a unique angle for demand generation
• It improves the revenue operations flow

Crunchbase, ZoomInfo Marketing and Demandbase One

I am an ISV Specialist at Google and the HG Insights Platform has enabled me to dive into deeper insights with my ISVs while simultaneously helping me generate more valuable leads for my ISVs and for Google. On top of that, it has helped me save a lot of time in my day-to-day so that I can focus more on my ISVs and my actual responsibilities.

• More Google Sourced Opportunities
• Increased sales team efficiency
• More targeted sales campaigns

LinkedIn Sales Navigator, Vector and Adobe Real-Time Customer Data Platform

Vector, LinkedIn Sales Navigator

We are exporting Market data from the HG Insights Platform, based on product installs and regions, to answer the business question: which ones from our current accounts have competitive data?

• Positive impact on Sales motions conversion
• Positive impact on account competitive data
• Negative impact on overall cost

HQ revenue Market Intelligence

ZoomInfo Sales