HG Insights Platform

The HG Platform supplies comprehensive Revenue Growth Intelligence to B2B sales, marketing, and operations teams that need detailed market data for precise go-to-market decision-making and execution. The AI-enhanced data is collected from over 6 billion datapoints spanning technology usage, spend, buying centers and intent -- for over 22k technologies across 20 million companies worldwide.

Professionals routinely use the Platform for solutions like market opportunity sizing, account intelligence, competitive / whitespace analysis, Ideal Customer Profile creation, and more. Typical users include:

• Marketers -- Benefit from granular, multi-dimensional company data to define precise Ideal Customer Profiles and execute laser-focused campaigns. Results include improved sales alignment, higher rep engagement, and higher-quality pipeline.
• RevOps Leaders -- Who use the comprehensive, granular account data and intuitive tools to align GTM strategy, territories and execution across departments.
• Sales Teams -- Receive comprehensive, granular company intelligence that enables precise account prioritization and tailored sales strategies, leading to higher-quality pipeline, improved win rates, and increased revenue.
• Strategy Teams -- Benefit from customizable, granular market intelligence and technology spend data, enabling precise analysis and focused strategies that drive efficient growth.
• Data Enrichment & ABM professionals -- Leverage comprehensive/granular revenue growth intelligence data, enabling teams to build sophisticated models and gain deep market insights that create a competitive advantage in today's crowded technology markets

Unlike high-level analyst data that can’t be operationalized, or contact and intent tools that are point-in-time, the HG Platform collects drill-down data on segment trends including size, spend, technographics, partners, competition and more. Specific solutions include:

> Account Research
> Account & Opportunity Scoring
> Competitive Analysis
> ICP Design
> MDM/CRM Enrichment
> TAM/SAM/SOM quantification
> Territory Planning and Optimization
> White Space Analysis