TrustRadius: an HG Insights company

Demandbase One

Score9.9 out of 10

141 Reviews and Ratings

What is Demandbase One?

Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.

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Categories & Use Cases

Media

Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.
Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.
Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.
Demandbase One
Screenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.
Demandbase One

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Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.

Demandbase One Key Features

Learn about the best (and worst!) features Demandbase One has to offer, as determined by TrustRadius' reviewers.
Based on 141 ratings of Demandbase One's features
View all Demandbase One features

Top Performing Features

  • Display advertising

    Supports banner and rich media display ads, including video, audio, mobile, etc.

    Category average: 7.8

  • Account identification

    Helps sales and marketing teams identify accounts showing intent to make a purchase.

    Category average: 8.2

  • Automated workflow & orchestration

    Integrates different systems within the organization to streamline collaborative workflows such as lead-to-account matching, data acquisition, and data enrichment.

    Category average: 7.7

Areas for Improvement

  • Downstream intent signals

    Buyer intent updates based on downstream data at an advanced stage of the buyer journey. This data is collected from a users’ own website or secondary sources such as review sites. It provides fewer but stronger intent signals than 3rd party sources.

    Category average: 8

  • Contextual advertising

    Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.

    Category average: 7.9

  • Social advertising

    Advertising on social media platforms like Facebook, LinkedIn, etc.

    Category average: 7.7

Who Buys & Uses Demandbase One

Demandbase One Reviews

What users are saying about Demandbase One.
View all Demandbase One reviews

Pros

  • Facilitates account-based marketing (ABM) strategies
  • Provides insights into account engagement
  • Tracks website engagement and visitor behavior

Demandbase saves me so much time

Incentivized
Lexie Mester
Senior SDR in Sales at Veracross (201-500 employees)

Use Cases and Deployment Scope

We use Demandbase for tracking engagements across the organization so we connect with our prospects when they are ready to buy. We use it for targeted outreach to schools that are engaging with materials on our website.

Pros

  • Highlighting accounts and prospects to reach out to
  • The probability and scoring of the likelihood an account will become an opportunity or future customer
  • Tracking engagements across a timeline

Cons

  • It would be great if Demandbase had a live chat feature for people on the website
  • Marking accounts as "engaged" when they've only opened one email. It might be better to mark an account as engaged when they've interacted with more than that.

Return on Investment

  • Demandbase has helped save us time with prioritizing engaged accounts
  • More effective campaigns
  • Increased opportunities

Usability

Alternatives Considered

Drift

Other Software Used

Drift, Outreach, Salesforce CRM Analytics

My positive experience with Demandbase

Incentivized
Carlos Ortega Ayuso
Digital Projects Lead in Professional Services at JLL Spain (201-500 employees)

Use Cases and Deployment Scope

Description of how we use Demandbase One in our organization:Target account identification: We use Demandbase One to identify and prioritize accounts that are most likely to become customers.Anticipating customer needs: Demandbase One enables us to proactively address customer requirements by providing predictive insights into their behavior and intentions.

Pros

  • Improved identification of qualified leads.
  • increased personalization in marketing strategies.
  • Improved connection between sales and marketing teams.
  • Ease of measuring the return on investment (ROI) of B2B marketing campaigns.
  • Proactive rather than reactive approach to customer needs.

Cons

  • Improve the number of identified customers
  • Make the platform easier to use.

Return on Investment

  • so far the impact is not as positive as expected, we have to improve the tool's techniques and make better use of it.

Usability

Save time with focused intent engagement outreach

Incentivized
Dylan Parekh
Software sales in Sales at Access UK (10,001+ employees)

Use Cases and Deployment Scope

I use this platform to find new prospects by analysing web activity. With a very busy schedule and little time to prospect as a new business sales quota carrier, it helps me target my outbound efforts on accounts which are actively engaged, with intent and showing specific activity. This product helps me find leads within accounts in conjunction with sales navigator and also within my crm with the salesforce integration that are interested in my products and services.

Pros

  • Avoid non engaged accounts
  • Find engaged accounts
  • Save time
  • Accurate web activity data
  • Provides lots of filters to drill down on data
  • Integrations with our CRM

Cons

  • Allow everyone to create their own dashboard
  • AI Co pilot that gives answers on search filters to use for specific reports/ filters etc. E g. I could ask co-pilot how do I create a report with x,y,z and what filters do I need?
  • More salesforce fields
  • Fewer more specific ( less repetitive) filters of the same name

Return on Investment

  • I've found over £1mil in sales qualified opportunities using Demandbase
  • I've found Run rate opportunities to find last minute business deals that are ready to buy

Usability

Other Software Used

LinkedIn Sales Navigator, Clari, Groove, a Clari company, Clari Copilot

A Great Resource for Innovative Marketing

Incentivized
Jack Eizenhafer
Marketing Specialist in Marketing at SAE International (501-1000 employees)

Use Cases and Deployment Scope

We use Demandbase for digital add campaign projects. We start with lists inside programs in Marketo and then we have an integration set up with Demandbase where we reference people in those programs and we build Account lists inside Demandbase that we use to target B2B or B2C customers with digital ads. These lists can be used to create look a like lists.

Pros

  • The clean and direct layout and visuals make learning in the platform pretty easy
  • The platform integrates with a large variety of other systems and tools
  • It does a great job improving account-based marketing and we are an organization that deals with a lot of accounts

Cons

  • I worry that sometimes the data may be outdated and not updated as often as it should be
  • Demandbase can only pull "member of program" from Marketo not "member of smart list"
  • Depending on the project, the cost can be pretty high

Return on Investment

  • We are still learning of its full capabilities so the ROI has not been very high yet

Usability

Alternatives Considered

Adobe Marketo Engage

Other Software Used

Adobe Marketo Engage, Salesforce CMS, LinkedIn Marketing Solutions

DemandBase One - why to buy

Incentivized
Tyler Hurd
SDR in Sales at Ontic (201-500 employees)

Use Cases and Deployment Scope

Demandbase One solves a few problems for us. First is helps me as an outbound sales person pick accounts to reach out to, which is a main part of my job. Second, it helps me stay updated on my accounts and which businesses might be having insider discussions of my company. and Third, it will sometimes give me specific names on who has been looking through our content.

Pros

  • Live notifications through slack
  • Easy to use dashboard
  • Picks up prospect names at times

Cons

  • Sometimes it feels like there's too much going on in the actual Demandbase One homepage - lots of things to be clicking on, but I only use for specific use cases

Return on Investment

  • Positive ROI on time researching
  • Positive ROI on pipeline
  • Positive ROI on revenue

Usability

Alternatives Considered

Salesloft and Salesforce CRM Analytics

Other Software Used

Salesforce CMS, Rippling, Salesloft

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