#1 most frequent
United States of America
61.8%94 installations of 152
What is HubSpot Academy?
HubSpot Academy is a free online training for inbound marketing, sales, and customer service professionals.
This eLearning platform, that is available in four languages, specializes in comprehensive certifications, singular topic courses, and bite-sized lessons for professionals looking to grow their career and business.
Categories & Use Cases
Product Demos
Top Performing Features
Learning reporting & analytics
Provides insights into course completion, engagement with learning content, etc.
Category average: 8.3
Course authoring
Users can develop and assemble online learning content.
Category average: 8
Social learning
Includes features for collaboration and knowledge sharing among peers.
Category average: 7.9
Areas for Improvement
Structured Learning
The content is provided in a structured way that builds upon itself as users progress through the material.
Category average: 8.2
Cloud-Based Content
Learning materials are hosted in the cloud, allowing users anywhere, anytime access with an internet connection.
Category average: 8.1
Automation & Integration
The platform integrates with various other systems to allow for automation features such as adding or removing users from courses and auto-enrollment in courses.
Category average: 7.9
Who Buys & Uses HubSpot Academy
#2 most frequent
Brazil
7.2%11 installations of 152
#3 most frequent
Canada
5.3%8 installations of 152
Very happy with HubSpot Academy
Use Cases and Deployment Scope
Marketing techniques, HubSpot Platform tutorials. Makes the platform super easy to manage. The knowledge base is huge. I personally got several practical certifications that can actually be put to use on a day to day basis. I've been in HubSpot for almost ten years and it's by far the best and most practical CRM in the market.
Pros
- Huge knowledge base
- Practical curses with certifications
- It's free!
Cons
- Missing actual workshops on some of the premium features of HubSpot
- Pace of updates and new platforms features might be missing from the existing learning content at the time.
- Having the actual lessons in written format
Return on Investment
- It's free, so it's all profit.
- Received several certifications
- Helped in my professional growth.
Usability
Alternatives Considered
Udemy Business and Coursera
Other Software Used
Similarweb, HubSpot Marketing Hub, HubSpot Sales Hub
HubSpot Academy is very easy to use and great for learnings with the practice quizzes, videos, and interactive demos!
Use Cases and Deployment Scope
We use HubSpot Academy to help train myself and other employees on all of HubSpot's different features. Our company bought another so we have two separate Hubspot CRM accounts. When I first started my job 4 years ago, I used HubSpot Academy to train myself on my basics of HubSpot. Now, we are realizing that HubSpot offers so much more so we have been using HubSpot Academy as a group and everyone is working on different things. Currently, I am watching the HubSpot Academy section on email marketing to learn the different tips and tricks on making your emails through HubSpot the most successful. Everytime we hire someone new, they also train with HubSpot Academy. It is very informative videos, practice quizzes, and interactive trainings.
Pros
- Easy to nagivate
- Informative training videos
- Informative practice quizzes
- Interactive practice (For example, when you are learning about setting up workflows, HubSpot Academy will then take you to a sample workflow so you can practice setting it up)
Cons
- Some of the training videos are a bit long, the more frequent shorter ones are more effective
- Sometimes you will do an interactive practice, then it will never give the check mark in HS academy like it was not completed
- A lot of the times their live chat is great. However, sometimes you ask a question and they will respond with a video or article that is already in the trainings
Return on Investment
- HubSpot Academy has had a positive ROI on our company because we were able to learn so much to not have to hire an external user to help train us on the basics
- The only negative ROI I would say HubSpot Academy has is some of the sections are a bit time consuming which takes time out of the day/ salaries
Usability
Alternatives Considered
HubSpot CRM, HubSpot Marketing Hub, HubSpot Sales Hub, Salesforce Sales Cloud and Salesforce Marketing Cloud
Other Software Used
HubSpot CRM, HubSpot Sales Hub, HubSpot Marketing Hub, Salesforce CMS
Decent for what it is
Use Cases and Deployment Scope
HubSpot Academy was used for training and onboarding of new employees. HubSpot was a crucial piece of daily work processes and therefore adequate training and preparation was necessary. The Academy itself wasn't leveraged to "solve a problem" so much as it was used to enhance the overall use of HubSpot.
Pros
- Provides resources users can return to
- Provides overarching training of HubSpot
Cons
- The videos are terribly boring in general
- The voice is grating
- The instructions weren't always clear
Return on Investment
- Removed the training burden from managers to allow them to use the time elsewhere (2-8 hours)
- Provided more standard and robust training to new hires, allowing for more consistent customer experience
Other Software Used
Azure DevOps Services, Aha! Roadmaps
The value of HubSpot Academy
Use Cases and Deployment Scope
HubSpot Academy offers a detailed and relevant sales & marketing education programs to further enhance the skillset of a sales professional. Generally, the tool is used to develop strategies for cold calling, onboarding, customer data collection and customer retention. I used this tool frequently, perhaps monthly, to glean useful and measurable information to increase my gross profit margin.
Pros
- Marketing and sales tips that can be implemented right away
- Virtual learning environment that offers flexibility
- Certified training respected in the sales vertical
- Free to those who use HubSpot CRM
- Clear, concise courses
- Expanded library of sales and marketing courses
Cons
- The duration of some courses is pretty long. Some material can be consolidated so the course doesn't run so long.
- I've taken a couple of courses where the instructors move too quickly. This can be challenging for someone new to using the platform or even to sales.
- Those new to the sales or marketing role may not fully understand the inbound methodology of HS Academy. Perhaps "real life" scenarios can better demonstrate the effectiveness of this approach.
Most Important Features
- Quality and relevant content
- Flexible course schedule
- Certification
Return on Investment
- Course length/duration can vary and occupy too much time for the sales team.
- Some courses can be consolidated; may be duplicate learnings between two different courses
- Certificates expire after 1-2 years
Alternatives Considered
Salesforce.com
Other Software Used
ZoomInfo SalesOS, Slack, Looker, Rippling
HubSpot Academy Offers Great Courses for Beginners!
Pros
- Great at simplifying complicated theories and ideas
- Good refresher for staying up to date in the world of Inbound marketing
- Easy to follow videos and practice questions
Cons
- [I feel] they could expand the lessons to more real-world examples and ideas to take the learning further
- [I believe] the ability to go back on a question in the exam would be nice
- New courses that go more in depth on a certain topic, with homework and ideas to try
Most Important Features
- Training on important topics
- The educational aspect, learning new things
- Displaying badges to show others our skill set
Return on Investment
- Not a $ ROI but a great educational tool
- Helps us stay up to date with new inbound trends and best practices
- Knowledge of new areas helps us offer more to our clients
Other Software Used
Workplace by Facebook, AdEspresso by Hootsuite