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JENTIS

Score9 out of 10

3 Reviews and Ratings

What is JENTIS?

JENTIS - The data collection tool for the new tracking era.

JENTIS is not an analytics, advertising or storage tool. JENTIS specialises on collecting first party data for the entire martech stack. Its data capture technology is a combination of client-side and server-side tracking in one tool. First party data is collected on the user's website and then pushed server-side where the user has full control.

Jentis was founded in 2020, and is headquartered in Vienna.

Categories & Use Cases

Top Performing Features

  • Tag variable mapping

    The software allows users to manipulate data and map it to known variables in the tag without custom development.

    Category average: 7.4

  • Rules-driven tag execution

    The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

    Category average: 6.4

  • Universal data layer

    The software utilizes a set of universal data made available through the browser, server, or HTML content.

    Category average: 7.7

Areas for Improvement

  • Data distribution management

    The software manages the collection and distribution of data among various technologies.

    Category average: 7.5

  • Tag library

    The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

    Category average: 7.9

  • Ease of writing custom tags

    The software allows users to create and implement custom tags when a certain tag is not among the available templates.

    Category average: 6.9

Good solution for gdpr complaint tracking

Use Cases and Deployment Scope

We use JENTIS for gdpr compliant server side tracking. We want to increase data quality to get solid data for business decisions and marketing activities. JENTIS is one of the pioneers in Europe in this segment. Data storage in Europe is also a benefit regarding data privacy concerns of our users.

Pros

  • Solid system, without outages
  • helps to get better data

Cons

  • support more tracking pixels
  • quicker developments

Return on Investment

  • higher efficiency in marketing
  • data enrichment provides new opportunities
  • reduces legal risks

Alternatives Considered

Google Tag Manager

Other Software Used

Google Analytics, Google Ad Manager, Facebook Business Manager (formerly Pages Manager)

Usability