Google Ad Manager vs. Kevel
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Google Ad Manager | Score8.5 out of 10 | N/A | Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products. | N/A |
 Kevel | Score8.2 out of 10 | Enterprise companies (1,001+ employees) | Kevel's (formerly Adzerk) APIs is designed to make it easy for engineers and PMs to build their own server-side, fully-customized ad server. E-retailers and user communities can use Kevel to build ad servers to promote anything from native ads to internal content to sponsored listings (where vendors and sellers pay for their organic listing to be promoted in search and browsing results). According to the vendor, engineers reliably see a significant reduction in dev time using Kevel’s APIs… | N/A |
| Google Ad Manager | Kevel | |||||||||||||||
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | Pricing is customized based on feature needs, support needs, and monthly request volume. | ||||||||||||||
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| Google Ad Manager | Kevel | ||||||||||||||||||||||
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| Ad Network Integration |
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| Ad Campaigns |
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| Ad Reporting & Analytics |
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| Google Ad Manager | Kevel | |
|---|---|---|
| Likelihood to Recommend | 8.0 | 10.0 |
| Likelihood to Renew | 7.0 | - |
| Usability | 9.0 | - |
| Support Rating | 7.0 | - |