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Knotch

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What is Knotch?

Knotch in New York offers their analytics suite as for content marketing ROI. The technology is designed to help CMOs & their teams measure and impact the outcome of their content efforts via real-time, actionable intelligence across all of their content investment. The Knotch content intelligence platforms help marketers plan, measure, optimize and benchmark their content efforts across all owned and paid strategies.

Categories & Use Cases

Reviews

What users are saying about Knotch.
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Solid Tool To measure content effectiveness

Verified User
Director in Information Technology (10,001+ employees employees)

Use Cases and Deployment Scope

Notch is used for multiple reasons, but the main goal is to measure the effectiveness of content produced on the website. This is measured by the ability of looking a scroll depth, engagement on content, time spent on site, but also with specific questions that can be asked to the user.

Pros

  • measure change in perception
  • measure real success of content

Cons

  • working with clients to increase number of responses to survey

Most Important Features

  • analytics
  • UX
  • easy to set up

Return on Investment

  • ROI