Solid Tool To measure content effectiveness
Rating: 10 out of 10
Use Cases and Deployment Scope
Notch is used for multiple reasons, but the main goal is to measure the effectiveness of content produced on the website. This is measured by the ability of looking a scroll depth, engagement on content, time spent on site, but also with specific questions that can be asked to the user.
Pros
- measure change in perception
- measure real success of content
Cons
- working with clients to increase number of responses to survey
Likelihood to Recommend
If the intent is to measure effectiveness of specific content on the hub, with the ability to ask directly the question to those who come to the site, then this is a very powerful tool.