TrustRadius: an HG Insights company

Later Social

Score6.7 out of 10

104 Reviews and Ratings

Top Performing Features

+10%

Content planning and scheduling

Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

Cat avg: 9.1

+9%

Instagram

The software allows users to monitor, publish and respond via Instagram.

Cat avg: 9.2

+19%

Pinterest

The software allows users to monitor, publish and respond via Pinterest.

Cat avg: 8.4

+23%

Mobile access

Users can effectively use the software through a mobile or tablet device.

Cat avg: 8.1

Worst Performing Features

-52%

YouTube

The software allows users to monitor, publish and respond via YouTube.

Cat avg: 8.4

-53%

Campaign success analytics

Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.

Cat avg: 8.6

-44%

LinkedIn

The software allows users to monitor, publish and respond via LinkedIn, including Groups.

Cat avg: 8.9

Later Social Features from Reviews

Publishing

Scheduling posts to various social media channels and profiles from one interface.

9+8%
  • Content planning and scheduling

    Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

    Category average: 9.1

  • Content optimization

    The tool can suggest content, as well as the best days and times for content publication and customer engagement.

    Category average: 8

  • Workflow management

    Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.

    Category average: 8.2

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.2-19%
  • Twitter

    The software allows users to monitor, publish and respond via Twitter.

    Category average: 8.9

  • Facebook

    The software allows users to monitor, publish and respond via Facebook.

    Category average: 9.2

  • LinkedIn

    The software allows users to monitor, publish and respond via LinkedIn, including Groups.

    Category average: 8.9

  • Instagram

    The software allows users to monitor, publish and respond via Instagram.

    Category average: 9.2

  • Pinterest

    The software allows users to monitor, publish and respond via Pinterest.

    Category average: 8.4

  • YouTube

    The software allows users to monitor, publish and respond via YouTube.

    Category average: 8.4

Reporting/analytics

4-52%
  • Campaign success analytics

    Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.

    Category average: 8.6

Account management

Users can manage access to multiple social media accounts.

10+19%
  • Mobile access

    Users can effectively use the software through a mobile or tablet device.

    Category average: 8.1

Later Social Features from the Vendor

Publishing

  • Content planning and scheduling

    Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

  • Content optimization

    The tool can suggest content, as well as the best days and times for content publication and customer engagement.

  • Workflow management

    Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.

Channel coverage/integration

  • Twitter

    The software allows users to monitor, publish and respond via Twitter.

  • Facebook

    The software allows users to monitor, publish and respond via Facebook.

  • LinkedIn

    The software allows users to monitor, publish and respond via LinkedIn, including Groups.

  • Instagram

    The software allows users to monitor, publish and respond via Instagram.

  • Pinterest

    The software allows users to monitor, publish and respond via Pinterest.

  • YouTube

    The software allows users to monitor, publish and respond via YouTube.

Reporting/analytics

  • Campaign success analytics

    Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.

Account management

  • Mobile access

    Users can effectively use the software through a mobile or tablet device.