Lead Forensics
Use Cases and Deployment Scope
We use it to identify visits to the website. We use visitor behavior to identify leads for active marketing campaigns. By reviewing the site activity and industry, we have a system of prioritizing leads.
Pros
- Quality of visitor information
- Ease of use
- Integration to CRM (HubSpot)
Cons
- Pulling contact information
- Missing built-in integration to the CRM
Likelihood to Recommend
We conducted a campaign for an industry. With Lead Forensics, we could see the companies and regions where the campaign drove people to the website. From this, we built an effective follow-up campaign using account-based marketing.
