Lead Forensics

Score9.4 out of 10

69 Reviews and Ratings

What is Lead Forensics?

Lead Forensics aims to turn anonymous B2B website visitors into high-quality, actionable opportunities for businesses.

With Lead Forensics, users can:

Identify website visitors in real-time

Used to convert previously anonymous web visitors into paying customers. Lead Forensics states that with their business database, every visitor that lands on a site is a potential lead, not just the 2% who fill out a form.

Transform lapsed customers into new business

Enables personalized win-back strategies by identifying lapsed customers browsing a website and triggering an automated marketing campaign or a sales call.

Drive incremental revenue from existing customers

Helps users to instantly start real-time conversations, impress existing customers with service, and identify opportunities to up-sell. Lead Forensics identifies when an existing customer is exploring a site and sends details of their on-site behavior in real-time.

Give target accounts a VIP experience

Instant alerts inform when an existing pipeline opportunity is exploring a website. Lead Forensic's behavioral data enables the user to create personalized communications and conversations.

Categories & Use Cases

Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.

Screenshot of marketing campaign analytics that help locate which are driving high value opportunities to a website. Users can track changes over time to understand the success of specific campaigns and monitor the performance of social media, PPC, SEO and any other referring source, to optimize campaigns and invest marketing budget where campaigns are driving maximum engagement and return.

Screenshot of detailed firmographics relating to each visiting business, used to qualify and score a visitor, according to their 'fit' for a business. This helps users to understand the size and scope of each visitor, identify where they are located and get their contact information. Automated lead scoring against any specific criteria can be used to focus on the highest priority opportunities, in order to acquire new business, expand existing customer revenues and deliver excellent levels of customer service.

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Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.