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LexisNexis InterAction+

Score6.9 out of 10

12 Reviews and Ratings

What is LexisNexis InterAction+?

LexisNexis InterAction is a fully-featuerd customer relationship management (CRM) software.

Top Performing Features

  • Call center management

    This includes features such as call routing, recording and monitoring; call list management; autodialing; and scripting.

    Category average: 6.9

  • Help desk management

    This includes trouble ticketing, knowledge base, self-service, and service level agreement (SLA) management.

    Category average: 8.1

  • Email marketing

    This involves the ability to send mass email to groups of people based on particular qualifications.

    Category average: 7.2

Areas for Improvement

  • Workflow management

    The software helps automate parts of the sales process, such as sending emails, updating contact records, and following approval processes.

    Category average: 7.4

  • Territory management

    Users can defines salesperson territories based on customer or market characteristics.

    Category average: 7.2

  • Interaction tracking

    Users can log and track all customer interactions through any channel, including social, email, phone and in-person.

    Category average: 8

A Really Big CRM

Pros

  • Collects contact information from incoming employees
  • Synchronizes with Outlook contacts
  • Separate interface for marketing and casual users

Cons

  • The Windows app for marketing could be more wizard driven and simpler
  • Technical support documentation is lacking in up to date information

Return on Investment

  • I'm only in the IT department so I'm not really sure about ROI but IA does much more than our marketing department is using it for. I would think the company is paying a lot of money for something that isn't being utilized.

Other Software Used

Microsoft Access