LiftMetrix (discontinued)

I needed something that would make social media posting more streamlined. It takes too much time to post individually on various platforms. I also needed something to easily schedule posts ahead. It is also helpful to see the streams from multiple platforms in one place. I have used the paid and free versions.

The free trial is a good option for start-up businesses or nonprofits. You are limited to 3 accounts and 5 scheduled posts, but you can save drafts ahead, then schedule after some are posted. The paid version is nice but higher price point for start-ups. I can't remember if the insights are useful.

I utilize the metrics at least once a week on Impact to see how our posts are landing for our various office locations. I am based in one location, with 5 other offices in our state. Impact helps me target the key decision makers and makes suggestions for the best return on investment with our linked social media accounts at a glance.

I like that I can really dig in to the advanced filers to generate the custom reports that apply to my industry and the accounts I have linked to Hootsuite. I have more experience with some networks and not as much experience with others, so the suggestions I am able to review and implement have been enormously helpful. I have a marketing staff of 4, so having Impact do the legwork helps us focus on the creative aspect of our marketing plan.

Our organization uses Hootsuite Impact to measure ROI of our social media efforts, including organic and paid efforts. We are able to get data across several different platforms and pages or accounts on each of those platforms. The tool enables us to have a centralized place where all content contributors and page managers can collaborate and review integrated analytics.

If you are running a marketing campaign across several social media platforms, Hootsuite Impact can help you bring together all of that content in one place to get an integrated view of your campaign results and ROI. By connecting your Google Analytics to Hootsuite Impact, you can also see how people interacted with your website coming from various social channels.

Hootsuite Impact is a being used as a way to track what our customers, the media, and our competitors are saying about our products and services, beyond simply just looking at cases where we are mentioned directly by them. It allows us to track what is happening in real time across a number of different platforms.

Hootsuite Impact is well suited to be able to monitor and analyze specific search terms across a number of different platforms including social media, blogs, media and forums.