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LiftMetrix (discontinued)

Score8.9 out of 10

7 Reviews and Ratings

What is LiftMetrix (discontinued)?

Social media analytics suite LiftMetrix was acquired by Hootsuite in February 2017 and became Hootsuite Impact, a social media analytics tool emphasizing the needs of larger entities and enterprise. The product has since been discontinued.

Great starter social media scheduler for start ups and non profits. Free version very workable.

Use Cases and Deployment Scope

I needed something that would make social media posting more streamlined. It takes too much time to post individually on various platforms. I also needed something to easily schedule posts ahead. It is also helpful to see the streams from multiple platforms in one place. I have used the paid and free versions.

Pros

  • Easy to use dashboard showing social feeds.
  • Easy to set up posts across platforms.
  • Easy to edit scheduled posts or drafts.

Cons

  • Free version used to offer a lot more performance.
  • Insights now only available for paid versions.
  • Would be nice to see shares.
  • Hashtag suggestions or insight would be helpful.

Most Important Features

  • Saving time by scheduling posts.
  • Being able to easily edit posts if needed.
  • Being able to see social streams in one place.

Return on Investment

  • The time savings for posting has positive ROI by adding leverage.
  • They send emails offering a free upgrade trial but didn't say it was only for first-time users. When I tried that, they charged me for the whole year. Luckily they did refund the cost ($588) and moved back to the free version. That was a shock to see on my card.
  • This was a helpful step for my business.

Other Software Used

Later

Customized filters saves me money and time!

Use Cases and Deployment Scope

I utilize the metrics at least once a week on Impact to see how our posts are landing for our various office locations. I am based in one location, with 5 other offices in our state. Impact helps me target the key decision makers and makes suggestions for the best return on investment with our linked social media accounts at a glance.

Pros

  • Custom filter comparisons
  • organic vs paid insights
  • easy to digest suggestions moving forward

Cons

  • ability to filter less important info for my group
  • sharable files a little more accesible

Most Important Features

  • Suggestions based on current performance
  • recommendations on organic vs paid ads
  • easy to understand details on top performing posts and ads

Return on Investment

  • Able to weed out the fluff platforms and expenses
  • targeted posts for key decision makers

Alternatives Considered

Cloud Campaign

Other Software Used

SherpaDesk, Microsoft Teams, GoTo Meeting

Hootsuite Impact - A great tool for communications professionals to keep track of the social universe.

Pros

  • It is easy to quickly set up and get results from specific search terms.
  • It tracks these terms across many different platforms, all in one place.
  • It allows us to quickly analyze the data from these mentions.

Cons

  • It would be great to be able to associate your search terms with a secondary search term to pull in specific mentions. (Comany Name + SEARCH TERM) OR (Company Name + Another Search Term).
  • Hootsuite Impact could be better integrated with their other products so that tags from Hootsuite would automatically carry over to mentions in Hootsuite Impact and vice-versa.
  • As with most social monitoring tools, the sentiment analysis is not very accurate in that it only associates specific keywords to a sentiment.

Return on Investment

  • Hootsuite Impact has reduced the amount of time it takes to pull reports on market terms that we have set up to monitor.
  • The ability to include public facebook pages as a source of data has given us a look into areas that we were previously unable to monitor.
  • Hootsuite Impact has not improved our ability to perform sentiment analysis.

Alternatives Considered

Adobe Social

Other Software Used

Hootsuite Enterprise, Facebook for Business, Buzzsumo

Worth Using, but Still Work to be Done

Pros

  • Hootsuite Impact integrates with Google Analytics, so you can more easily track conversions.
  • Hootsuite Impact allows (nearly) unlimited users to collaborate in the system simultaneously.
  • Hootsuite Impact allows users to view data across social platforms (i.e. Twitter and Facebook in one view).

Cons

  • The tagging feature could be improved. It currently does not map well to Hootsuite Enterprise's publishing dashboard and requires manually mapping on the back end to connect the two systems.
  • We pay separately for Hootsuite Ads. Hootsuite Impact could better integrate with the Ads platform to get a holistic view of paid and free campaigns.
  • There are a lot of different sections in the platform--for recommendations, insights, dashboards, etc. You can also search things by saving filtered searches and applying those filters to other areas of the platform. How these things work together isn't always clear or intuitive.

Return on Investment

  • Positive - being able to centralize our social media management has helped save time and resources
  • Positive - we can better measure our efforts and course correct more quickly if something is/isn't working.
  • Positive - we can better track conversions on social posts aimed to sell products with actual purchases on our website.

Alternatives Considered

Tracx and Sprout Social

Other Software Used

Hootsuite Enterprise