Looker

Score8.7 out of 10

426 Reviews and Ratings

What is Looker?

Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.

Categories & Use Cases

Media

Screenshot of a Looker dashboard with a geo chart.

Report sharing and collaboration
Report sharing and collaboration is the ability to easily share reports with others.
Category average: 8.6
Report Delivery Scheduling
Report Delivery Schedule is the ability to have reports delivered to a destination at a specific data and time.
Category average: 8.4
Publish to PDF
Category average: 8.5

Dashboard / Report / Visualization Interactivity on Mobile
In-app dashboard reports and data visualization.
Category average: 7.9
Mobile Application
A dedicated app for iOS and/or Android.
Category average: 7.3
Predictive Analytics
Predictive Analytics is the ability to build forecasting models based on existing data sets.
Category average: 7.8

Most Frequent Users

Top 3 industries using Looker.

Based on HG Insights installation data

View all Reviews

#1 most frequent

Professional, Scientific, and Technical Services

21.9%

11,706 installations of 53,517

#2 most frequent

Information

12.5%

6,665 installations of 53,517

#3 most frequent

Finance and Insurance

6.5%

3,477 installations of 53,517

Verified User

Director in Marketing (51-200 employees)

Use Cases and Deployment Scope

Looker Studio helps us track events and user data, such as Google Ads, Microsoft Ads, Google Tag Manager, Google Search Console, and Google Business Profile events. It allowed us to keep all of our customer tracking data in one place and update things as needed, including the dates we want to track.

Pros

Custom reporting.
Visually Appealing.
Data Integration.

Cons

Provide more free connectors, including Facebook, IG, etc.
Technical glitches happen often.

Return on Investment

It has allowed us to get a higher ROI due to us being able to pull information from our CRM and see how our team is performing.
WE have 5 brands under our umbrella company that we have integrated with Looker Studio, which pulls in data from our sales numbers, closing %, etc.

Other Software Used

Asana, Later Social, ElevenLabs Prime Voice AI

Manoj Kulkarni View profile

Engineering Manager in Information Technology at iCIMS (1001-5000 employees)

Use Cases and Deployment Scope

We are using Looker to build a Dashboard based on data coming from Jira. Our organization has over 50 Agile teams, and we use Looker to create analytics reports and use them on a daily basis to help drive team performance. The key metrics we use are team-wise metrics for products and services and velocity metrics for sprints. The Looker dashboard has been a primary source of information when we try to update our Leadership on the progress made by the team and help understand the capacity with which the team works.

Pros

Excellent personalization option.
Options to create multiple Dashboards.
Options to Fav the reports and use them when required.

Cons

The UI and interface are very basic and can be more modern.
The color combination looks very simple and cannot be customized in reports.

Return on Investment

Helps in driving the team's performance.
Understand where the team lacks (In which metrics).

Alternatives Considered

Eazy CRM

Other Software Used

Greenhouse, CircleCI

Quentin Aisbett View profile

SEO Strategist in Marketing at Searcht (1-10 employees)

Use Cases and Deployment Scope

We use Looker as a reporting tool for clients. Not all clients but those where we want to be able to connect multiple data sources and more unique metrics into the one report or dashboard.

Pros

It integrates with data sources really well if you have the know-how
The dashboards provide fully interactive reports for all stakeholders
I also appreciate the ability to create custom metrics and dimensions

Cons

It's not so easy to set up with little knowledge
Predictive features would be great
Responsive reports would be great too

Return on Investment

It cuts down the time-to-insight.
It gives us better visibility across teams
Helps non-analytical stakeholders get a better understanding of performance

Alternatives Considered

Semrush

Other Software Used

Semrush, Google Search Console, Screaming Frog SEO Spider

Billy Heany View profile

Organic Search Manager in Product Management at Consumer Media Network (51-200 employees)

Use Cases and Deployment Scope

I use Looker as a way to analyze web performance over time as well as quickly and easily compare performance monthly across various channels. Every website i manage is setup with Looker with the data coming in automatically and then the insights included for each major call out for easy client viewing.

Pros

Automation
API coverage
Integration of many different data sources
Customization
Ease of use

Cons

Data uptime (portions go out frequently)
Help articles and resources are lacking
Learning curve is steep

Return on Investment

Return on time
Client success
Decreased time on needless reporting

Alternatives Considered

Tableau Desktop

Other Software Used

Semrush, Ahrefs, Case Status

Francois Salvert View profile

Web Analytics and Dashboarding in Marketing at Dataligent Services Analytiques Inc. (1-10 employees)

Use Cases and Deployment Scope

We use Looker to build dashboards for our clients that use mainly Google products like GA4 and BigQuery. Looker is (usually) free and easy to set up using built-in connectors to Google's tools. Having a Looker dashboard is often easier to use and access than the default GA4 reports and Looker gives you the ability to add your own objectives using Google Sheet for example.

Pros

Connectors to BigQuey and GA4
Ability to cut and paste a full page to use as a template
Add objectives or other numbers using a simple Google Sheet that can be updated easily.

Cons

Sometimes links to external data sources are breaking for no reason
The different visualizations have improved a lot over the last few years but still need some editing functions

Return on Investment

Easier access and GA4 data consumption
Centralized results vs objectives to keep team members aligned on performance
Quick development production cycle

Alternatives Considered

Klipfolio Klips and Microsoft Power BI

Other Software Used

Google Analytics, Klipfolio Klips, Google BigQuery

MicroStrategy Analytics

Tableau Server

Domo

Chartio (discontinued)

Looker

What is Looker?

Categories & Use Cases

Media

Looker Key Features

Top Performing Features

Report sharing and collaboration

Report Delivery Scheduling

Publish to PDF

Areas for Improvement

Dashboard / Report / Visualization Interactivity on Mobile

Mobile Application

Predictive Analytics

Who Buys & Uses Looker

Most Frequent Users

Professional, Scientific, and Technical Services

Information

Finance and Insurance

Most Frequent Users

Small Businesses

Mid-sized Companies

Enterprises

Most Frequent Users

United States of America

United Kingdom of Great Britain and Northern Ireland

India

Most Frequent Users

Engineering

Marketing

Product Management

Looker Reviews

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Use Cases and Deployment Scope

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Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

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Other Software Used

Use Cases and Deployment Scope

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Alternatives Considered

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Looker Alternatives