TrustRadius Insights for Lucky Orange are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Recommendations
Users commonly recommend the software for growing businesses, as they believe it is a great tool. They suggest trying the free trial to determine if it suits individual needs. Users also recommend utilizing UTMs to track entry points when using the software. Another common recommendation is to use the software for weekly or monthly reporting. Users advise being patient and taking the time to become familiar with the interactive heatmaps. They also suggest enabling only the necessary options when setting up the system. Additionally, users find the software to be smart and easy-to-use for collecting session replays and recordings. For those who are unsure, users recommend getting the software for a month, as they believe it benefits any business. Lastly, users find the software relatively inexpensive and beneficial for any business.
We use Lucky orange to run a survey for post subscription sign-up. We also use it to review user behavior on our website to improve our purchase funnel conversion rate. It helps us identify specific parts of our website that aren’t performing as expected or that confuse users. When used in conjunction with Google analytics event tracking we can pinpoint User behaviors that make users more likely to convert.
Pros
User screen recording
Heat mapping
Event tracking
Simple surveys
Cons
Doesn’t work well with single page apps
Loads the page dynamically so if had made changes to the page reporting is messy
Overall cost structure needs work for larger businesses.
Likelihood to Recommend
Due to its price structure lick your ages best for smaller businesses it’s actually rather affordable. It also works best on WordPress Squarespace or Shopify websites. I would recommend that someone be in charge of managing the interface and be responsible for watching user behavior videos or you will lose out on Valuable insights. This product doesn’t want itself all that well two single page apps or websites with lots of website visitors one thing I wish that they would’ve let us do is only capture videos if a user did a specific action. Another issue is that the videos only were saved for 30 days.
We have used it to get a solid overview of site visitor's behaviors on our client's website. Mainly used within the optimization group. Lucky Orange lets us see the level of engagement site visitors have and through the recordings, we can visualize any issues they encounter prior to dropping off or abruptly exiting the site.
Pros
Great visual interface. Helps us to zero in on what we need to do our job.
Easy set up for adding pages to heatmaps and recordings. Comprehensive interface for viewing results.
Reasonable pricing. Our clients enjoy the low entry price to be able to see just how valuable the product is.
Cons
Deletes older data that we sometimes like to go back and reference. It would be nice to access an archive.
Sometimes we get too many recordings that are very similar to one another. Would be nice to have a filter to reduce similar recordings.
Likelihood to Recommend
Very appropriate for most companies wanting to get some insight into what their visitors are doing and how engaged they are with the site, beyond the standard stats derived from most web analytics applications. Especially good for providing illustrations to teams in the company that doesn't have a lot of insight into how the site is being used by daily visitors. I haven't encountered too many places where it's not appropriate or relevant. It has been very useful for us so far.
We have deployed Lucky Orange for a particular client in the financial publishing space (with a large, national audience and subscription base, both online and in print). This client sought to analyze user engagement with their top-level navigation and secondary navigation in an effort to determine if the navigation should be consolidated and condensed. Additionally, in anticipation of redesigns of their homepage, news article pages, and category landing pages, Lucky Orange was deployed on several pages in each of those categories to analyze how users interact with the content of those pages in an effort to better redesign the content, improve user experience, and increase time on site, pages viewed per visit, and the number of subscriptions.
Pros
Recorded user journeys to see a user's linear behavior on-page, from beginning to end.
Real-time user tracking and heat mapping - updated in the moment with the ability to refresh for up-to-the-minute data.
Overlaying user source, device, network, and browser metrics for additional insights on heatmaps.
Cons
Aggregated data for a particular page type or directory is clunky and requires multiple steps.
Heatmap access requires direct input of targeted pages - having quick links would be easier.
Lucky Orange's code snippet can result in a site's security settings blocking the real-time heatmaps, requiring you to disable your security settings, remove site code, or manually debug your site code to view your heatmap overlays.
Likelihood to Recommend
Lucky Orange is one of the few players in the marketplace to provide real-time, live heatmaps along with navigation interactions, including at the secondary and tertiary levels. The Lucky Orange dashboard provides basic user behavioral metrics, and the user recordings allow you to get deeper insights into user behavior beyond the heatmap overlays. Also, the addition of real-time polling and chat capabilities enable you to engage with your users while they are on-page and push/promote special offers and promos, as well as survey website visitors about their experience.
We started using Lucky Orange for its heat mapping and user recording capabilities. We liked the fact that when a certain user would contact us with an issue, we could see a direct link to his experience with us and provide our developers with a video of the issue. Not only that, we are able to gather large data sets of information to better understand what people are looking for on our website.
After using it for analytics we decided to start using it for its other features such as live chat and being able to see our customers screens in live time when helping them select products or solve any issues. This is a highly helpful feature!
Pros
Heat maps tracking
Visitor click tracking
Visitor recording
Funnel setup
Cons
Chat is the only area where I would say it's not as good as standalone applications. But, that said, it is very good and many of the leading competitors do not have the ability to see their visitors' screen live which kind of makes up for chat not being as robust. But having a way to track users logged time, having better search features and easier ways to change the chat look and feel such as the buttons, functionality etc. would be a great feature.
Likelihood to Recommend
Lucky Orange is a great solution for anyone wanting to learn more about their users, which should be everyone! It's great for user tracking which helps to solve issues and optimize your website and for anyone that wants a live chat where they can see their users' screen live time as well!
Lucky Orange is being used for session recording and heatmaps to understand how people are using our website. Analysts and product managers use the tool to get a deeper understanding of the more quantitative results from web analytics. By understanding how people are navigating the site, it gives more insight into what content is useful and what content is not. Polls enable us to send questions direct to customers and quickly get answers to questions we're interested in.
Pros
Session recordings provide detailed playbacks of how people are using your website
Heatmaps work well and display what people are clicking on over a range of screen sizes.
Pricing makes this a great entry point to understand a range of tools that you can use to understand your customers better.
Integrates well with other tools, from GA to Adobe Analytics to Optimizely.
Cons
Lacks the built-in smart analysis that some enterprise solutions have, e.g. birdnesting, multi-click
Doesn't let you auto-delete recordings that don't match a specific behaviour. e.g. if users didn't click on a button, remove the session.
Likelihood to Recommend
Lucky Orange is a smorgasbord of tools, and gives people a solid, affordable an entry into the world of optimisation tools. Try what you like and see what's useful. If you have only basic needs or minimal time for analysis, it can give you a bird eye view of what's going on. Doesn't have some of the smart tech from the enterprise level tools, but those can easily cost 100x more per month.
VU
Verified User
Professional in Product Management (5001-10,000 employees)