TrustRadius: an HG Insights company

Magnite

Score9 out of 10

13 Reviews and Ratings

Get a Demo

What is Magnite?

Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Magnite has to offer, as determined by TrustRadius' reviewers.
Based on 13 ratings of Magnite's features
View all features

Top Performing Features

  • DSP integration

    Integration with DSP platforms for ad buying

    Category average: 7.5

  • Ad campaign creation

    Allows users to programmatically create ads and build new campaigns within the tool.

    Category average: 6.6

  • Ad deployment

    Allows users to quickly and easily deploy new ad campaigns from within the tool.

    Category average: 8.2

Areas for Improvement

  • Ad performance reports

    Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

    Category average: 6.4

  • Ad conversion tracking

    Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

    Category average: 6.8

  • Ad forecasting and optimization

    Ad forecasting models predict campaign performance to assist with optimization.

    Category average: 6.5

Reviews

What users are saying about Magnite.
View all reviews

Rubicon Project Review

Incentivized
Hieu Nguyen
Programmatic Ad Operations coordinator in Marketing at Gameloft (5001-10,000 employees employees)

Pros

  • Rubicon Project's UI is simple and user-friendly.
  • Their support team responded very quickly and are very helpful when trying to solve the issue.
  • Rubicon Project's reporting has multiple metrics that allow for a very detailed report.

Cons

  • If possible to update the reporting to have less delay time on the data.
  • The reporting portal cuts off the bid request data after a period of time.
  • The UI seems to be a bit slower lately.

Return on Investment

  • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
  • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.

Alternatives Considered

SpotXchange

Rubicon for Publisher Monetization

Incentivized
Verified User
Manager in Product Management (201-500 employees employees)

Pros

  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.

Cons

  • Rubicon's demand side tools are lacking and they would be well served to drive product development in those areas.

Return on Investment

  • ROI has been incredibly positive.
  • No negative impacts to our business.

Alternatives Considered

Index and ONE by AOL

Related Products

Products similar to Magnite that may also meet your needs.
All comparisons
Verizon Media Publisher Platform, discontinued
CompareLearn more