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Margo

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What is Margo?

Margo is a B2B marketing intelligence platform used to understand market structure and improve go-to-market processes. It helps B2B companies to improve their sales processes by using sales acceleration tools.

Categories & Use Cases

Media

the Dashboard Displays an Agenda and widgets that show the latest information on customers and leads
Market Analysis Identifies ideal targets at companies for sales actions through a country-level analysis
some of the available criteria: turnover, industry classifications, geographical areas, etc. The charts show the distributions of the identified companies, by number of employees and economic categories
Prospecting Leads are identified based on chosen criteria, and companies can be downloaded in Excel format
the map search to locate prospects
Portfolio Management For customer and prospect list management.
the geolocalization feature
the Sales tool This is used to create a commercial campaign, assign it to agents and collect feedback on opportunities

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