Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics. Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing management) is the precursor to Microsoft Dynamics Marketing. Pricing starts at $125 to $200 per month per user.

Microsoft Dynamics 365 Marketing starts at $1200.

Aprimo, Infor Marketing Resource Management, and Allocadia, now part of Brandmaker are common alternatives for Microsoft Dynamics 365 Marketing.