Data Analysis Dashboard
Dashboard enabling data to be segmented to help reach audiences more precisely.
Cat avg: 8.2
Top Performing Features
Audience Analytics
Visibility into the performance of different audience segments
Cat avg: 8
Collection of third-party data
Third-party (external) data is collected and combined with first-party data.
Cat avg: 8.5
Campaign Analytics
Dashboard for measuring and comparing campaign performance.
Cat avg: 6.4
Worst Performing Features
Data Transfer
Transfer of data to ad exchanges to match third-party to segments.
Cat avg: 7.9
Access to Third-party Data Providers
Data transfer to ad networks and exchanges for media buys.
Cat avg: 7.8
DSP integration
Integration with DSP platforms for ad buying
Cat avg: 8.2
Nielsen Marketing Cloud Features from Reviews
Data Collection
Data collection is important for building a centralized repository of customer, audience, or user data.
8.3+4%
Collection of first-party data
Collecting all first-party data (website traffic data, CRM; data, subscription data, social data, etc.) in a centralized place for subsequent analysis.
Category average: 7.6
Collection of third-party data
Third-party (external) data is collected and combined with first-party data.
Category average: 8.5
Access to Third-party Data Providers
Data transfer to ad networks and exchanges for media buys.
Category average: 7.8
Data Classification
Classification of data is organizing it into taxonomies
8.6+12%
Audience taxonomy
Software enables construction and organization of site data into a structured taxonomy.
Category average: 7.8
Tag Management
Tag-based audience management to assist with categorizing data into a hierarchical data taxonomy
Category average: 7.1
Data Analysis Dashboard
Dashboard enabling data to be segmented to help reach audiences more precisely.
Category average: 8.2
Ad Network Integration
Integration with main ad networks, and exchanges to make accurate media buys.
7.9-1%
Data Transfer
Transfer of data to ad exchanges to match third-party to segments.
Category average: 7.9
DSP integration
Integration with DSP platforms for ad buying
Category average: 8.2
DMP Analytics
Tracking and measurement of key metrics
8.6+20%
Campaign Analytics
Dashboard for measuring and comparing campaign performance.
Category average: 6.4
Audience Analytics
Visibility into the performance of different audience segments
Category average: 8