Odoo Email Marketing

With Odoo Email Marketing, users can design professional emails with drag & drop. The application helps users build campaigns that resonate with prospects, even if they have no prior IT knowledge. Includes templates, adjustable layout, and images.

The app also helps users segment their database, and optimize results by sending campaigns to targeted groups within a database. Select leads, customers, or any other group from a contacts list (by country, by date, by function, etc). All of these aspects are designed to make sure users send content only to the people they want to share a campaign with.

The vendor states Odoo Email Marketing improves a company’s campaign with accurate, real-time statistics on every single email sent out. Tracks orders, the number of leads created, the amount of revenue generated, open rate, bounce rate, and click-through rate to help improve overall marketing strategy. Users can also follow the opportunities generated and track the expected revenues.