OutboundEngine

Score8.5 out of 10

91 Reviews and Ratings

What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social media advertising to get in front of prospective new customers.

The vendor states that OutboundEngine Users will benefit from:

Well crafted campaigns with delivery in mind
Industry-relevant content that keeps contacts engaged over time
Prescriptive performance metrics delivered via email
Prospect generating forms with a clear call to action
Done-for-them social advertising

Categories & Use Cases

Media

Screenshot of A personalized snapshot of your account activity and warmest leads.

Screenshot of Personally designed, tested, and automated emails

1 / 3

Screenshot of Automated Social Media Marketing

Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 7.7
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 6.6
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 6.4

Social sharing and campaigns
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
Category average: 7.2
Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Category average: 6

Ilona Coffey View profile

Broker/Realtor in Sales at Coldwell Banker Island Properties (10,001+ employees employees)

Use Cases and Deployment Scope

I have been an OutboundEngine user for at least 8 years long before staying top of mind could be fully automated but I continue to use this service because I have tangible results that it is much more than just a "touch". I attribute actual tranactions to this tool and will use as long as I am a Broker/Realtor.

Pros

Provides information of value
Not specifically Real Estate makes it more valuable
Reminds my data base that I am always there for them.
Keeps me and my contact information in front of them

Cons

automatic transfer of new leads would be awesome and I believe was a service they used to offer
gives my data base easy access to me and all of my credentials
great reading materials and exculsive data based

Return on Investment

One client identified how one article I sent that he read saved him from having to replace his entire AC system.
One client actually thought I was sending this to him personally because I valued him
One of the above transacted with me twice for over $3M in sales

Usability

Alternatives Considered

roomvu

Other Software Used

Highrise CRM (discontinued), Back At You, roomvu

Verified User

Consultant in Sales (51-200 employees employees)

Use Cases and Deployment Scope

OutboundEngine provides content for my social media outlets. They provide consistency across a few channels. The quality of the graphics and ease of use attracted me. I don't need to think about it, just checking in to oversee and keep up my end of the database. It is very simple to use and i have had good response from customer service.

Pros

Articles are written well
Subject matter is very appropriate
Graphics are good quality
Customer service is willing to do more if I ask

Cons

The links to social media seem to be UNLINKED very frequently
Maybe links to more social media outlets?
I wish more people stayed engaged but I don't think that is on OutboundEngine

Return on Investment

I can't gage actual ROI but appreciate the consistency
It is important to stay top of mind
I appreciate being able to opt out but twice a month or more messages go out on my behalf

Usability

Shelly Cross View profile

Broker Associate in Sales at The Christi Reece Group (11-50 employees employees)

Use Cases and Deployment Scope

I use OutboundEngine to keep in touch with my sphere/database. I have been a Realtor for over 18 years and it is challenging to do business while consistently marketing to my database. OutboundEngine takes this role on for me and provides valuable data to my sphere and allows me to see who is opening and viewing the bi-monthly newsletters. In addition, OutboundEngine makes is super easy for me to contact those who are most actively viewing my newsletters with just a couple of clicks. Not to mention the social media posting which keeps me engaged with my social media followers.

Pros

Provides quality content
Keeps is simple for us busy folks
Offers great support including monthly follow up phone calls

Cons

Honestly I can't think of any. This is a very seamless system.

Return on Investment

Closed 2 deals by reaching out to people who engaged with the campaigns!
This system not only saves me hours per month but also eliminates the stressed with coming up with my own content. This system is a huge time saver!
Staying in touch with past clients is key to my business to receive referrals. OutboundEngine has provided me with the tools I need to do this but also to stay top of mind when people are reading about real estate.

Other Software Used

BoomTown!

CELESTE PARKER View profile

Realtor in Sales at Ebby Halliday Realtors (1001-5000 employees employees)

Use Cases and Deployment Scope

Informative postings on Facebook and Linkedin

Pros

Consistently post quality information on my Facebook and Linkedin profiles
Emails beneficial information to my SOI, keeping me constantly engaged
Dependable service with follow-up from service reps

Cons

make it easier on how to link the postings to my website
better methods of getting leads

Return on Investment

Saves me a good 5 hrs a week
The people who are engaged, seem to stay engaged
Facebook show 417 followers, 47% men, 53% women, areas McKinney, Dallas, Fort Worth, Frisco, Denison

Greg DeFazio View profile

Sales Agent, REALTOR in Sales at Showcase Realty, LLC (201-500 employees employees)

Use Cases and Deployment Scope

OutboundEngine is used for systematic and regular social media interaction with your warm crowd. Basically maintaining a relationship with your circle of influence

Pros

Post on LinkedIn
Post on FB

Cons

Not sure if Instagram posting would help

Return on Investment

Time-saving
Keeping me top of mind for my circle of influence
Relevant content

Alternatives Considered

Top Producer CRM

Constant Contact

Intuit Mailchimp

BombBomb

OutboundEngine

What is OutboundEngine?

Categories & Use Cases

Media

Key Features

Top Performing Features

Mobile optimization

Email deliverability reporting

List management

Areas for Improvement

Social sharing and campaigns

Automated sales alerts and tasks

Reviews

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Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

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Usability

Use Cases and Deployment Scope

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Other Software Used

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Use Cases and Deployment Scope

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Alternatives Considered

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