#1 most frequent
United States of America
71.4%471 installations of 660
What is OutboundEngine?
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social media advertising to get in front of prospective new customers.
The vendor states that OutboundEngine Users will benefit from:
- Well crafted campaigns with delivery in mind
- Industry-relevant content that keeps contacts engaged over time
- Prescriptive performance metrics delivered via email
- Prospect generating forms with a clear call to action
- Done-for-them social advertising
Categories & Use Cases
Media
1 / 3
Screenshot of Automated Social Media Marketing
Top Performing Features
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 7.7
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 6.5
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 6.4
Areas for Improvement
Social sharing and campaigns
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
Category average: 7.2
Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Category average: 5.8
Who Buys & Uses OutboundEngine
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
4.8%32 installations of 660
#3 most frequent
Canada
4.1%27 installations of 660
Great little contact tool that runs itself.
Use Cases and Deployment Scope
I have been an OutboundEngine user for at least 8 years long before staying top of mind could be fully automated but I continue to use this service because I have tangible results that it is much more than just a "touch". I attribute actual tranactions to this tool and will use as long as I am a Broker/Realtor.
Pros
- Provides information of value
- Not specifically Real Estate makes it more valuable
- Reminds my data base that I am always there for them.
- Keeps me and my contact information in front of them
Cons
- automatic transfer of new leads would be awesome and I believe was a service they used to offer
- gives my data base easy access to me and all of my credentials
- great reading materials and exculsive data based
Return on Investment
- One client identified how one article I sent that he read saved him from having to replace his entire AC system.
- One client actually thought I was sending this to him personally because I valued him
- One of the above transacted with me twice for over $3M in sales
Usability
Alternatives Considered
roomvu
Other Software Used
Highrise CRM (discontinued), Back At You, roomvu
My preferred Newsletter to customers and clients
Use Cases and Deployment Scope
OutboundEngine provides content for my social media outlets. They provide consistency across a few channels. The quality of the graphics and ease of use attracted me. I don't need to think about it, just checking in to oversee and keep up my end of the database. It is very simple to use and i have had good response from customer service.
Pros
- Articles are written well
- Subject matter is very appropriate
- Graphics are good quality
- Customer service is willing to do more if I ask
Cons
- The links to social media seem to be UNLINKED very frequently
- Maybe links to more social media outlets?
- I wish more people stayed engaged but I don't think that is on OutboundEngine
Return on Investment
- I can't gage actual ROI but appreciate the consistency
- It is important to stay top of mind
- I appreciate being able to opt out but twice a month or more messages go out on my behalf
Usability
Save time and stay TOP OF MIND! It doesn't get any easier than OutboundEngine.
Use Cases and Deployment Scope
I use OutboundEngine to keep in touch with my sphere/database. I have been a Realtor for over 18 years and it is challenging to do business while consistently marketing to my database. OutboundEngine takes this role on for me and provides valuable data to my sphere and allows me to see who is opening and viewing the bi-monthly newsletters. In addition, OutboundEngine makes is super easy for me to contact those who are most actively viewing my newsletters with just a couple of clicks. Not to mention the social media posting which keeps me engaged with my social media followers.
Pros
- Provides quality content
- Keeps is simple for us busy folks
- Offers great support including monthly follow up phone calls
Cons
- Honestly I can't think of any. This is a very seamless system.
Return on Investment
- Closed 2 deals by reaching out to people who engaged with the campaigns!
- This system not only saves me hours per month but also eliminates the stressed with coming up with my own content. This system is a huge time saver!
- Staying in touch with past clients is key to my business to receive referrals. OutboundEngine has provided me with the tools I need to do this but also to stay top of mind when people are reading about real estate.
Other Software Used
BoomTown!
OutboundEngine provides an Outstanding marketing product
Use Cases and Deployment Scope
Informative postings on Facebook and Linkedin
Pros
- Consistently post quality information on my Facebook and Linkedin profiles
- Emails beneficial information to my SOI, keeping me constantly engaged
- Dependable service with follow-up from service reps
Cons
- make it easier on how to link the postings to my website
- better methods of getting leads
Return on Investment
- Saves me a good 5 hrs a week
- The people who are engaged, seem to stay engaged
- Facebook show 417 followers, 47% men, 53% women, areas McKinney, Dallas, Fort Worth, Frisco, Denison
The highest return on investment ever
Use Cases and Deployment Scope
OutboundEngine is used for systematic and regular social media interaction with your warm crowd. Basically maintaining a relationship with your circle of influence
Pros
- Post on LinkedIn
- Post on FB
Cons
- Not sure if Instagram posting would help
Return on Investment
- Time-saving
- Keeping me top of mind for my circle of influence
- Relevant content
Alternatives Considered
Top Producer CRM
